Market Trends of Middle East and Africa Agar Industry
This section covers the major market trends shaping the Middle East Africa Agar Market according to our research experts:
Nutritional Atrritube of Agar Leading to Increased Application in Food and Beverage Sector
The increasing consumer awareness about the nutritional benefits of agar has strongly driven its demand in the food and beverage sector of the region at a faster pace. Apart from its nutritional benefits agar is used as a stabilizer and gelling agent in bakery products, water gels, confectionery, dairy products, canned meat, and fish products, soups, and sauces, and beverages. Agar being a source of calcium and iron, manufacturers are using it for fortification in various functional food and beverages to capture the interest of health-conscious consumers in the region. Furthermore, the country's retail food and beverage industry are increasing at a faster pace, which in turning is driving the application of agar extensively.
South Africa Holds a Significant Share
The South African seaweed aquaculture industry has grown rapidly over the past few years, which is one of the major factors driving the agar market in the country. Increasing demand for natural ingredients coupled with a rising inclination of consumers towards vegan/vegetarian products are factors supporting the growth of the South African agar market. The increasingly health-conscious populace is showing more inclination toward healthier substitutes in the country.
