Market Trends of Africa Pea Protein Industry
This section covers the major market trends shaping the Africa Pea Protein Market according to our research experts:
Increasing Demand for Plant Protein based Products
The demand for plant proteins in Africa has increased, owing to the need for protein, growth of the population, a rising economy, growing health concerns among consumers, and innovation in plant proteins, which are some of the driving factors for the plant protein market in Africa. Sportspersons, health-conscious and weight-conscious individuals, and other adult age groups are the main consumers of plant protein. Various infant formula products enriched with plant proteins, protein bars, and drinks have covered the major market in the region.
South Africa holds a Prominent Share in the Market Studied
Manufacturers in South Africa are constantly embracing open innovation to gain cost-leadership and fixed suppliers in the early development stage. Changing consumer lifestyles and rising healthcare expenditure are also playing a vital role in the growth of the pea protein market. Moreover, the flourishing growth of the retail sector is escalating the growth of the market.Moreover, consumers' concerns over clean labels, ease of digestion, the need for avoiding allergy-causing substances, and sustainability among the public are driving the demand for pea proteins, in the country.
