Market Trends of Africa Algae Protein Industry
This section covers the major market trends shaping the Africa Algae Protein Market according to our research experts:
Chlorella Holds A Prominent Share
Various health benefits of consuming chlorella are another major driver for this market. It is a good source of fiber, fats, chlorophyll, protein, carbohydrates, vitamins, and minerals. Moreover, it is a nutrient-dense superfood that contains 60% protein, 18 amino acids (including all the essential amino acids), and various vitamins and minerals. One of its unique properties is a phytonutrient called CGF.
The expanding global vegan population is one of the primary growth drivers of the chlorella ingredients market. Algae-based ingredients like chlorella are rich in protein and may offer health and wellness attributes to food products. For example, they may boost plant protein levels in cheese crackers or smoothies, or they may improve the nutritional profile of an ice cream product. Microalgae like chlorella have emerged as a promising sustainable alternative protein source.
South Africa Dominates The Market
Changing consumer lifestyles and rising healthcare expenditure are playing a vital role in the growth of the plant protein market in the country. Moreover, the flourishing growth of the retail sector is escalating the growth of the market. The concerns over clean labels, ease of digestion, the need for avoiding allergy-causing substances, and sustainability among the public are adding the demand for algae proteins, in the country. Algae ingredients in sports nutrition constitute the major share in the market, followed by animal feed. Manufacturers are constantly embracing open innovation to gain cost-leadership and fixed suppliers in the early development stage.
