Market Trends of Argentina Nutraceuticals Industry
This section covers the major market trends shaping the Argentina Nutraceutical Market according to our research experts:
Increasing Elderly Population
As the proportion of the global population over age 50 steadily rises, demands for solutions to the myriad of problems associated with old age continue to increase. People in nearly every part of the world are living longer, but their chances of spending these later years in good health vary within and between countries. In the past century, the young population dominated Argentina’s demographic scene, but the percentage has been declining. People aged above 60 years of age invariably suffer from deficiency-related diseases. Functional food ingredients may help them to counter these chronic diseases. There is a plethora of products already on the market targeted toward the elderly consumers. The majority of it focuses on the health and wellness of the geriatric population, which is expected to be the strongest factor for the growth of the market studied in the country.
Growth of Energy Drink Market in Argentina
The energy drink market has grown phenomenally in the recent years and as per the demand of the consumers it will continue growing. Energy drinks are believed to enhance energy levels, physical alertness, and performance leading to the growth of conventional carbonated beverages a long time ago, as they are considered healthy substitutes to sugary carbonated drinks. Leading a healthy lifestyle with a balanced diet is becoming a goal for most Argentinians which drives the demand for energy drinks in Argentina. Red Bull is the top brand to rule the Argentina energy drink market. The local players, like La Sibila SA, are also trying to capture the energy drinks market in Argentina by way of acquisitions and new product launches.
