Market Trends of Argentina Whey Protein Industry
This section covers the major market trends shaping the Argentina Whey Protein Market according to our research experts:
Whey Protein Concentrates Occupied the Largest Market Share
Whey protein especially whey concentrate is the most popular dietary supplement due to its strong amino acid profile and ease of absorption quality. Whey protein concentrates are at par with dietary supplements due to its versatile nature and wide range of applications as an ingredient. Whey protein concentrate is efficiently used in infant formulations, confectionaries, dairy products, and bakery products, which is further fuelling the demand for whey protein concentrates in the country.
Moreover, due to its easy digestibility of whey protein concentrate, efficient processing, and economic applications have been augmenting the global food and beverage industry. In addition, with the increased consumption of nutritional products related to sports and fitness, the demand for whey protein concentrates have increased tremendously. However, whey protein concentrates also offer a cost-effective alternative to formulating caramels with good eating quality and exceptional processing. Thus, the demand for this form of whey protein is expected to grow significantly during the forecast period.
Growing Consumer Inclination towards Performance Nutrition
Argentina is observed to be a strong market for whey protein industry. Growing consumer inclination towards fitness trends, demand from the health, performance, and sports enthusiasts have led to the significant growth of whey protein-based product market. Exercise is becoming an essential part in the day-to-day life among people, as a result of which the demand for protein beverages and supplements is increasing. This is likely to lead to an increment in the whey protein market. Consumption continued to increase in the sports nutrition industry, driven by increasing demand from its more traditional customer base of athletes, gym-goers, enthusiasts, and bodybuilders. However, pertaining to a large number of non-traditional users of whey protein the market is further expected to grow at a significant growth rate.
