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Asia Pacific (APAC) Beer Market Analysis

The Asia-Pacific Beer Market size is estimated at USD 228.81 billion in 2024, and is expected to reach USD 295.81 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).

Significant changes in the social lifestyle of the working population have majorly contributed to the growth of the Asia-Pacific beer market. The rise in disposable income has led to high demand for premium and expensive beer among consumers. Social media, regional and local events, and advertising play a vital role in the artisan movement, leading to an increase in craft beer demand across the region. For example, BentSpoke Brewing's Crankshaft IPA retained its crown as Australia's favorite craft beer in the annual GABS Festival Hottest 100 beer countdown.

Due to its rich and lively flavor, different variants of beer are more appealing to millennials across the region. The market players are engaged in several product innovations as a result of the growing demand for beers among the young population and the region's growing desire for low-alcohol beers. Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China. Additionally, manufacturers have been experimenting and launching innovative products by drawing inspiration from the regional beverages of Asian countries. For example, in 2022, "Imagined in India," a limited edition of four seasonal beers inspired by regional ingredients and creative culture, was launched by the Indian brewery Bira 91. Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi were among the beers offered. Bira's Wheat Ale and a "milkshake beer" were combined to create the Mango Lassi. Such innovations have piqued the interests of consumers and in turn contributed towards the growth of the market studied.

Asia Pacific (APAC) Beer Industry Segmentation

Beer, prepared by the fermentation of grains, is one of the oldest beverages in the world. The consumption of beer has augmented in Asia-Pacific in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. 

The market is segmented into type, distribution channel, and geography. By type, it has been segmented into lager, ale, and others. By distribution channel, the Asia-Pacific beer market has been segmented into on-trade and off-trade channels. By geography, the beer market has been segmented into China, Japan, India, Australia, Vietnam, Thailand, and Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done based on value (in USD million).