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Asia Pacific Digital-Out-of-Home (DOOH) Market Analysis

The APAC DOOH Market size is estimated at USD 19.26 billion in 2024, and is expected to reach USD 34.45 billion by 2029, growing at a CAGR of 12.34% during the forecast period (2024-2029).

The Asia-Pacific has the largest population among all the regions. With a rise in the urban population and increased purchasing power, Asia-Pacific is considered one of the largest markets for Digital OOH.

• The developed infrastructure of the region plays a significant role in developing the Digital OOH market. Moreover, the region is dominated by various local players, like Shanghai Media Group and Times Internet, while substantial players, like JCDecaux, also have considerable market share in this region. Brands using DOOH could utilize the benefits of digital display advertising, such as data-driven targeting, measurement, and the flexibility to set creative mid-campaign based on performance and the assurance of viewability and non-fraudulent traffic.
• The largest global middle class, rapid infrastructure growth, accelerating digitization, and sprawling metropolises are prominent factors in the rampant allocation of digital screens. Countries like Thailand, Malaysia, and the Philippines are automating out-of-home spaces relatively fast due to market fragmentation, with many new players emerging in these markets, which are purely digital.
• The market is witnessing various partnerships and acquisitions from vendors to enhance its market position. For instance, in June 2022, Hivestack, a programmatic digital out-of-home AD tech company, extended its partnership with Asiaray Media Group Limited with a strategic focus on mega transport advertising media management, including metro lines, airport, and high-speed rail lines.
• Moreover, the various initiatives launched by the market players are further boosting the growth of the DOOH market. For instance, in September 2022, Times of India launched a DOOH campaign in partnership with Times OOH. The campaign aimed at communicating a wide array of stories about India, using a series of intriguing images that invoke viewers to think and know about unique aspects of India.
• The outbreak of COVID-19 halted digitization, but it also opened doors for introducing new technologies and displays. Keeping public safety in mind, as people moved towards more relaxed restrictions with social distancing and hygiene being the utmost priority, more smart utility-digital displays are likely to emerge equipped with facial-identity scanners, thermal detectors, cue management platforms across congregation points such as retail, transit, hospitality, banking, and education sectors. This influx of DOOH-utility infrastructure could help boost the digitization drive in the region and create a new opportunity for the DOOH Industry.

Asia Pacific Digital-Out-of-Home (DOOH) Industry Segmentation

Digital Out-Of-Home (DOOH) is a marketing channel where promotional media is dynamically and digitally displayed in indoor/outdoor public areas. In other words, it integrates offline out-of-home advertising with digital elements. This trend of Digital OOH has created its dominance over traditional offline out-of-home advertising.

The scope of the study includes the market segmentation based on location, including Indoor and Outdoor, as well as their applications in various end-user industries. The study further covers the vendors operating in the market and the strategies adopted by them. The report also covers a country wise analysis of the market and an assessment of the impact of COVID-19 on the market.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.