Market Trends of Asia-Pacific Food Colorants Industry
This section covers the major market trends shaping the APAC Food Colorants Market according to our research experts:
Increasing Demand for Clean-label Products
Consumers demand clean labels on products, to know what exactly they consume and at what level. Their interest in identifying the ingredients present in products has triggered the clean label product market. Consumers, in the region, are highly concerned about the long-term effects of synthetic colors on health, and thus, prefer natural colorants in their foods. Asia-Pacific has the fastest growth rate for clean label products. According to the research conducted by the ingredient company, Ingredion, Asia-Pacific registered the most robust demand for clean label products compared to any other region.
Japan is the Largest Food Colorants Market in the Region
After Europe and the United States, Japan has the strictest regulations for the usage of synthetic colorants in food products. It has resulted in a ban on the trading of several products containing artificial colorants and provided an opportunity for manufacturers of natural color. Food colorants have a wider and extensive application in various food segments, such as dairy, confectionery, meat, beverages, and bakery, with moderate usage in the oils and fats categories. The Japanese style of cuisine, which involves the usage of five essential colorants, white, black, red, green, and yellow, in every meal, is an important driving factor for the domestic colorants market. The increasing trend of adopting natural ingredients in food has also boosted the natural colorant market growth.
