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Australia Telecom Market Analysis

The Australia Telecom Market size is estimated at USD 22.13 billion in 2024, and is expected to reach USD 23.96 billion by 2029, growing at a CAGR of 1.60% during the forecast period (2024-2029).

The Australian retail market's top three mobile service companies are Telstra, Optus, and TPG. These three mobile service provider companies run significant, vertically integrated telecommunications operations and provide a variety of retail goods for various mobile services.

• Australian telecom companies are maximizing the advantages of a cloud transformation with cloud services like analytics, machine learning, and artificial intelligence (AI) to become data-driven organizations. According to Deloitte estimates, 38% of organizations in Australia are making significant investments in AI. With the widespread use of the cloud in 2020, telecom organizations across the country are benefiting from more control over their data.
• Australian telecom businesses may set the bar high for utilizing the intelligent edge's potential. Australia is among the first nations to implement 5G, and it has a thriving market for technology and system integration providers. The fusion of these technologies may be tested by Australian businesses to further their digital transformation efforts to a greater degree.
• With three active networks, Australia is leading in the deployment of 5G. Australia's mobile network operators (MNOs) had around 4,000 operational 5G base stations installed by the end of 2021, and more were added in 2022. The industry is conducting 5G technology trials with assistance from the Australian government's 5G Innovation Initiative. According to statistics gathered by the GSMA Intelligence, Australia is the third in the world in terms of the number of 5G-connected devices per person.
• Even though the Australian government made clear its commitment to help MNOs install the 5G network quickly and effectively, a lot still rests on MNOs spending money on infrastructure. Even when MNOs purchase more spectrum, the network still needs extra physical infrastructure to support it to provide the coverage and use it can. The Measuring Broadband Australia initiative was extended in 2021 and now covers other market segments, namely NBN fixed. Other superfast access networks offer fixed-line and wireless services.
• As per the Department of Infrastructure, Transport, Regional Development, Communications, and the Arts, an average home will require 420 gigabytes (GB) of monthly data by 2026, which is more than four times the demand in 2016. This prediction is made in the BCAR's Demand for Fixed-Line Broadband in Australia working paper. The development of the National Broadband Network should offer enough broadband capacity for Australian homes, both now and during the decade, despite the country's rapidly increasing data consumption.
• COVID-19 put an unprecedented amount of demand pressure on Australia's communications network. Schools, homes, and many businesses switched to remote working, learning, and socializing almost overnight. All these activities need high-data video communications and web access. According to the Australian competition and consumer commission (ACCC), persistent demand for broadband services and capacity will continue to increase. Technology and communications have enabled Australians to work from home, continue their studies, and stay connected throughout the COVID-19 pandemic. Technological development chances align with the quick development of some key technologies that support Australia's digital economy. By 2022, new telecommunication market opportunities and potential for new company models will be produced by Australia's economic and technical changes.

Australia Telecom Industry Segmentation

The study provides an in-depth analysis of the telecommunication industry in Australia. The Australian telecom market is segmented by services, which is further classified into voice services (wired, wireless), data and messaging services, and OTT and pay TV.