Market Trends of Baked Food And Cereals Industry
Rising Demand for Artisan Bakery Goods
- Artisan bakeries often use whole grains, natural sweeteners, and other wholegrain ingredients to prepare bakery goods that appeal to health-conscious consumers. Millennials tend to gravitate towards whole grains, natural ingredients, and fresh food products, thus prefer artisan bakery products, including bread, biscuits, morning goods, and others.
- Artisan bakeries offer unique, distinct flavors and creative products that are not readily available in mass-market bakeries and are made using traditional methods. For instance, La Farm Bakery, located in North Carolina, United States, offers 15 different styles of bread and 20 seasonal breads.
- The bakery claims to offer hand-crafted bread and uses unbleached and unbromated flour. In addition, consumers' increased preference for high-quality bakery goods and the rising consumers' willingness to pay a premium price for healthy and high-quality baked goods, along with the rising disposable income, is supporting the growth of artisan baked goods in the market studied.
- Furthermore, artisan bakery goods are perceived to be healthier as they generally contain seeds, nuts, and value-added nutrient-rich grains such as quinoa, amaranth, spelled, and others to boost their nutritional value. The rise in conscious baking and inclination towards artisan-style bakery products, along with the change in consumption patterns and adoption of healthier food products, is driving the sales of the market.
- For instance, in 2022, according to the International Food Information Council, 54% of Americans tried to eat healthier, 38% focused on healthy behaviors instead of weight loss, and 37% of consumers followed a specific diet or eating pattern.
- Thus, the high potential growth in artisan bakeries is attracting bakers to offer unique, nutritious, and healthy bakery goods to fulfill consumers' demand, which in turn fuels the growth of the market.
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Asia-Pacific Currently Registers the Fastest Growth Rate
- Convenience coupled with the fast-paced style of life has increased the need for effective solutions in every aspect of existence, leading to a rise in the consumption of foods like ready-to-eat bread, cookies, cakes, breakfast cereals, and biscuits across the region. For instance, in July 2021, Kellogg's Australia unveiled the launch of a new gluten-free breakfast cereal such as Coco Pops Gluten Free and Sultana Bran Gluten Free. Per the company's claim, these products are developed to satisfy the breakfast cereal needs of consumers with gluten intolerances or allergies.
- Additionally, the Asian bakery and cereal products market is driven mainly by value addition in bakery products and cereal products. Consumers look for products based on nutritional value or certifications like halal and kosher, organic, and innovative flavors. The bakery industry in the region has increased the availability and variety of healthy baked and cereal goods, such as high-fiber bread, gluten-free product ranges, and low-fat flatbread, due to the prevalence of obesity and to cater to consumers' demand for healthy products. For instance, in January 2023, Nestle India launched Koko Krunch Millet-Jowar and Munch Breakfast Cereals, providing more diverse and innovative options to Indian consumers. The company's products include whole grain wheat flour, rice, and corn in Munch breakfast cereals.
- Furthermore, artisanal bakeries and cafes are gaining prominence among upper- and middle-class consumers. In recent years, artisanal bread, pastries, and cakes have significantly benefited from their expansion into in-store bakeries in supermarkets. In-store bakeries play a pivotal role in driving the sector. These bakeries position artisanal products in prominent displays in attractive multi-portion packaging to generate impulsive purchases. For instance, in July 2021, Massimo launched the limited edition of an artisanal multigrain bread loaf in the Malaysian market.
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