Market Size of Brazil E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 52.87 Billion |
| Market Size (2029) | USD 125.68 Billion |
| CAGR (2024 - 2029) | 18.91 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Ecommerce Market Analysis
The Brazil E-commerce Market size is estimated at USD 52.87 billion in 2024, and is expected to reach USD 125.68 billion by 2029, growing at a CAGR of 18.91% during the forecast period (2024-2029).
The e-commerce market in Brazil has been experiencing significant growth over the past few years. It has become one of Latin America's most likely e-commerce markets. Brazil has a young and tech-savvy population with a growing middle class with disposable income for online purchases.
- Younger generations, including millennials and Gen Z, are increasingly comfortable with online shopping and are driving e-commerce growth in the country. According to International Monetary Fund (IMF), in 2022, the total population of Brazil was estimated at approximately 213.91 million inhabitants and is expected to reach 227.55 million.
- The growing adoption of contactless payment is expected to positively impact Brazil's e-commerce market. Contactless payments, which include mobile wallets and contactless cards, offer convenience, speed, and enhanced security for online transactions.
- The Internet and smartphone usage penetration in Brazil has significantly influenced the growth of the e-commerce market. Increased Internet accessibility, smartphone adoption, and the availability of mobile shopping apps have made it easier for consumers to engage in online shopping. Additionally, the use of social media, diverse online payment methods, and favorable socio-economic factors have contributed to the expansion of the e-commerce landscape in Brazil.
- The high Internet access cost in Brazil can restrain the e-commerce market. Limited Internet access, higher online shopping costs, connectivity issues, and limited innovation can hinder the growth and adoption of e-commerce.
Brazil Ecommerce Industry Segmentation
E-commerce is the buying and selling of goods and services over the Internet through online shopping. However, this term is often used to describe all the seller's efforts in selling products directly to consumers. It begins when potential customers learn about a product, buy it, use it, and maintain lasting customer loyalty.
The Brazil e-commerce market is segmented into B2C e-commerce (by application (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and other applications) and B2B e-commerce.
The market sizes and forecasts are provided in terms of value in USD for all the above segments.
| By B2C E-Commerce | ||||||||
| Market size (GMV) for the period of 2018-2028 | ||||||||
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| By B2B E-commerce | |
| Market Size for the Period of 2018-2028 |
Brazil E-commerce Market Size Summary
The Brazilian e-commerce market is experiencing robust growth, positioning itself as a leading player in Latin America's digital commerce landscape. This expansion is driven by a young, tech-savvy population and a burgeoning middle class with increasing disposable income. The rise in internet and smartphone penetration has significantly contributed to this growth, making online shopping more accessible and convenient. The adoption of contactless payment methods, such as mobile wallets and contactless cards, further enhances the shopping experience by offering speed and security. Despite challenges like high internet access costs and connectivity issues, the market continues to thrive, supported by favorable socio-economic factors and the widespread use of social media and diverse online payment options.
The business-to-consumer (B2C) segment is a key driver of Brazil's e-commerce growth, with consumers increasingly turning to online platforms for a wide range of products, including electronics, fashion, and home goods. Mobile commerce is particularly gaining traction, as consumers prefer using smartphones for browsing and purchasing. The market is characterized by a fragmented landscape with major players like Magazine Luiza, Amazon, and Shopee, who are actively enhancing their offerings through strategic partnerships and technological advancements. The evolution of logistics and delivery networks is also crucial, ensuring timely and reliable product shipments to meet the growing demand. As the market continues to evolve, it is expected to expand further, driven by technological advancements and an improved online shopping experience.
Brazil E-commerce Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness-Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Buyers/Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Key Market Trends and Share of E-Commerce of Total Retail Sector
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1.4 Impact of COVID-19 on the E-Commerce Sales
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2. MARKET SEGMENTATION
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2.1 By B2C E-Commerce
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2.1.1 Market size (GMV) for the period of 2018-2028
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2.1.2 Market Segmentation - by Application
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2.1.2.1 Beauty & Personal Care
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2.1.2.2 Consumer Electronics
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2.1.2.3 Fashion & Apparel
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2.1.2.4 Food & Beverage
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2.1.2.5 Furniture & Home
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2.1.2.6 Other Applications (Toys, DIY, Media, etc.)
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2.2 By B2B E-commerce
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2.2.1 Market Size for the Period of 2018-2028
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Brazil E-commerce Market Size FAQs
How big is the Brazil E-commerce Market?
The Brazil E-commerce Market size is expected to reach USD 52.87 billion in 2024 and grow at a CAGR of 18.91% to reach USD 125.68 billion by 2029.
What is the current Brazil E-commerce Market size?
In 2024, the Brazil E-commerce Market size is expected to reach USD 52.87 billion.
