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Brazil Home Appliances Market Analysis

The market has generated a revenue of more than USD 20 billion in the current year and is poised to achieve a CAGR of more than 3.0% for the forecast period.

The emerging middle class and an increase in the customer's purchasing power parity are expected to drive the market. Though Brazil's fluctuating economic uncertainty has made customers to be highly selective about their purchasing decisions, the technologically advanced product categories offered by the key manufacturers such as Whirlpool, Electrolux, LG, etc., are attracting customers in a large scale. The demand for multi-functional products than single utility products is on the rise in Brazil along with the growing demand for less energy and water-conserving appliances.

The sales volume of the small appliances is on the rise, owing to their shorter lifespan, and, in most cases, consumers are more willing to exchange their small appliances for a newer model. Even with a moderate internet penetration rate which was more than 70% in current year, the online channel of distribution is low and accounts for approximately more than 10%, owing to the high preference given to physical retail stores by the consumers. The number of customers who prefer to check for different appliances online to decide what they should purchase is high in the country.

Brazil Home Appliances Market Trends

Increasing Kitchen and Small Appliances Sales are Shaping the Market

Brazil Home Appliances Industry Segmentation

A home appliance is referred to as a domestic electrical appliance that will assist in household work and ease human efforts. A complete background analysis of the Brazilian home appliances market, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report. The Brazil Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers and other Small Appliances), and by Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels). The report offers market size and forecasts for the Blinds Market in value (USD million) for all the above segments.