ÌÇÐÄvlog´«Ã½

Brazil Location Based Services Market Analysis

The Brazil Location Based Services Market is expected to register a CAGR of 11.56% during the forecast period.

The growing demand and the need for accurate and real-time geospatial data are driving location-based services (LBS). Retail, logistics, and tourism industries are leveraging LBS to locate the nearest restaurant or advertise deals to shoppers nearby to optimize operations, improve customer experiences, and gain competitive advantages.

• The need for accurate updates and critical location-based information has risen in almost every industry. Most consumers have also adopted access to this data, and in turn, these consumers are also delivering real-time data through diverse platforms such as social media. The availability of real-time data developments in an abundance of critical location-based intelligence. Use cases of this include marketing to consumers nearby, the alert of potential local threats, and much more.
• The fastest-developing positioning methods are based on mobile positioning and satellite-based GPS. With more widespread methods, like global cell identity (CGICTA) and enhanced observed time difference (E-OTD), the practical precision falls in the range of 50-1000 m. These technologies provide end-users with opportunities based on the accuracy required for specific application location identification.
• Location-based services currently face tremendous risks from government policies and regulations on consumer privacy. Most software developers are becoming aware of the growing international privacy laws and industry self-regulation codes that govern their use. In November this year, Google agreed to pay around $392 million in a settlement with 40 states over allegations that the company tracked people through their devices after location tracking had been turned off.

Brazil Location Based Services Industry Segmentation

Location-based services (LBSs) are computer or mobile applications that provide information based on the device's location and the user, primarily through mobile portable devices, such as smartphones and mobile networks. The precision of the location services primarily depends on the hardware and software used in the mobile communication system, along with the positioning server.

The Brazil location-based services market is segmented by component (hardware, software, services), location (indoor and outdoor), application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, entertainment, and other applications), and end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing, and other end-user).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.