Market Share of Brazil OOH And DOOH Industry
The Brazil OOH And DOOH market is highly competitive and fragmented, consisting of some influential players such as Outdoor Central, Adsmovil, Clear Channel IP LLC, JCDecaux Brazil, and others. These players, with noticeable shares in the market, are concentrating on expanding their customer base across foreign countries. They leverage strategic collaborative actions to improve their market percentage and enhance their profitability.
- February 2024: Perion's Hivestack, a digital OOH advertising platform, unveiled a strategic alliance with Eletromidia, an OOH media firm in Brazil. This collaboration facilitated access to 46,000 Eletromidia displays for advertisers through Hivestack's supply-side platform. The Eletromidia network has a substantial daily viewership of around 29 million.
- October 2023: Central de Outdoor, Brazil鈥檚 outdoor media association, partnered with Adsmovil OOH to introduce ECOSS OOH. This new platform offers advanced data intelligence, audience measurement, and automation solutions tailored for the out-of-home (OOH) advertising sector. ECOSS OOH leveraged an OOH technology solution developed by Adsmovil OOH, a division of Adsmovil renowned for its audience-centric programmatic buying platform in Latin America.
Brazil OOH and DOOH Market Leaders
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Central de Outdoor
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Clear Channel IP, LLC.
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JCDecaux Brazil
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Eletromidia SA
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Hivestack Technologies Inc.
*Disclaimer: Major Players sorted in no particular order
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