Market Trends of Brazil Soy Beverages Industry
This section covers the major market trends shaping the Brazil Soy Beverages Market according to our research experts:
Growing Demand for Plant based Products
The growing awareness about the vegan lifestyle and animal product allergies are driving the plant-based products to demand in the country. Considering that most plant proteins are used in the form of nutritional and dietary supplements, such high levels of obesity are bound to create favorable opportunities for the soy protein market in Brazil. Moreover, in the South American region, Brazil contributes the largest share in the regional plant protein market. Furthermore, the high rate of production and popularity of wheat and soybean in the region aids the popularity of soy-based dairy alternatives.
Supermarkets/ Hypermarkets Remained the Largest Point of Sale
Supermarkets/hypermarkets have large consumer bases across the region. A common perception among consumers to fresh products through calculative decisions leads their way to these stores. As a result of which, supermarkets/ hypermarkets account for major sales of soy beverages across the region. Consumers prefer purchasing grocery products through supermarkets more, as it offers several products and brands to choose from, which saves time, energy, and money owing to several promotional discounts.
