Market Share of Brazil Tractors Industry
Brazil's tractor market is currently dominated by key players such as AGCO Corporation, Deere and Company, CNH Industrial N.V., Kubota Agriculture Machinery Pvt Ltd., and others. The primary strategies employed by these industry leaders within the country involve launching new products, forming partnerships, and pursuing acquisitions. In addition to these, focusing on innovation, expanding operations, and making substantial investments in research and development to cultivate fresh and diverse product portfolios are expected to be pivotal strategies in the years ahead.
In August 2022, The Vamos Group inaugurated the largest Fendt sales facility in Primavera do Leste, Mato Grosso, Brazil. Fendt, an emerging agriculture machinery manufacturer in Brazil, now boasts this expansive location, encompassing a range of services, including consultation, sales, maintenance, and a dedicated spare parts division exclusively for Fendt products.
In July 2022, Mahindra & Mahindra, one of the world's leading tractor manufacturers, embarked on a significant expansion of its assembly plant in Brazil, aligning with its strategic global growth initiatives. The company aims to double its production capacity for Arjun and Novo tractor models by establishing its latest assembly base in the country.
Brazil Tractors Market Leaders
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AGCO Corporation
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CNH Industrial N.V.
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Deere and Company
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Kubota Agricultural Machinery
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Mahindra & Mahindra Ltd
*Disclaimer: Major Players sorted in no particular order
