Market Trends of Global Breast Pumps Industry
The Closed System Breast Pumps Segment is Expected to Hold a Significant Market Share During the Forecast Period
A breast pump with a milk barrier is a closed-system breast pump. The barrier prevents the milk from overflowing and leaking into the pump mechanism and provides the milk with a hygienic route. Some of the closed-system breast pumps available in the market include Medela Freestyle, Symphony, Pump in Style, Lucina Melody One, Evenflo, Spectra S2 Plus, Lansinoh Signature Pro Double, Ameda Mya Joy, Motif Luna, Elvie Stride, and Zomee Z2.
Open breast pumps are comparatively less hygienic than closed breast pumps, and they register high usage rates as these systems are contamination-free. The 2022 report from Exclusive Pumping mentioned that in open-system breast pumps, the absence of a barrier between the pump components and the tubing could lead to the potential transfer of breast milk from the tubing to the motor. Since the motor is not cleanable, this presents a challenge: a subsequent user cannot effectively sterilize the pump.
Also, the recent product launches in the closed-system breast pumps are increasing the penetration of the breast pumps into the customer base, driving the segment's growth. For instance, in November 2022, Medela launched its new Freestyle Hands-free Breast Pump, a wearable closed breast pump solution. Drawing from its research, Medela designed the collection cups to be lightweight, comfortable, and discreet, seamlessly connecting to a portable pump motor, ensuring an unparalleled hands-free pumping experience. Further, in March 2022, TensCare launched a new breast pump named Nouri, offering a closed and fast pump system. Thus, the latest product launches are expected to boost the segment growth during the forecast period.
Therefore, due to the factors above, such as risk with open systems and new product launches, closed breast pump systems are expected to register significant growth during the forecast period.
North America is Expected to Hold a Significant Market Share During the Forecast Period
North America is expected to contribute significantly to the market growth during the forecast period. Factors such as greater market penetration of breast pumps, rising rates of women's employment, growing healthcare expenditure, and well-established healthcare infrastructure are driving the market growth in the region. Also, the United States significantly contributes to regional growth due to increased product launches and government initiatives to boost the market's growth in the region.
Specific initiatives taken by organizations and governments promote market growth and generate awareness among the population. For instance, according to the United States Breastfeeding Committee 2024 data, every August's first week, the United States Department of Agriculture hosts National WIC Breastfeeding Week, aligning it with World Breastfeeding Week to champion breastfeeding as the premier nutritional source for infants. These programs increase infants' awareness of breast milk, boosting the market growth in the region.
Also, product launches and company collaborations in North America significantly impact the growth of breast pumps. Many working mothers prefer to express their milk with the breast pump and store it for the baby at work. Electric and automated breast pumps have simplified and expedited the pumping process. For instance, in January 2022, Medela, a North American-based company, launched a single electric breast pump named "Solo" in Canada for breastfeeding moms and working women at an affordable rate. These advancements and strategic initiatives underscore the pivotal role of innovation and collaboration in meeting the needs of modern working mothers, thereby driving the growth of the breast pump market in North America.
Hence, due to the above-mentioned facts and benefits of breast pumps and growing awareness of breast milk for infants, the market is expected to grow in the region during the forecast period.
