Market Trends of Canada Water Enhancer Industry
This section covers the major market trends shaping the Canada Water Enhancer Market according to our research experts:
The Popularization of Functional Beverages is Likely to Foster the Market Growth
With a rise in demand for functional ingredients, the demand for functional beverages in the local market has inflated, which has, in turn, led to a boost in the water enhancer market as people continue seeking healthy drinking options. To cope up with the busy lifestyle, the Canadians prefer to consume drinks which can revitalize their body by compensating for the nutritional losses. As the demand for carbonated beverages continues to decline and the non-carbonated drinks market climbs up, liquid concentrates provide an attractive add-on opportunity for both tap water drinkers and bottled water customers to increase their water intake by adding flavors and extra nutrients to it.
Supermarket/hypermarket is a Largest Segment for Distribution of Water Enhancers in the Country
Supermarkets and hypermarkets have played a vital role in food and functional beverage distribution in Canada. The retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences associated with the supermarkets and hypermarkets. As a considerable consumer portion is already abstaining from carbonated soft drinks for health reasons, hypermarket and supermarket shelves have started to flood with healthy water enhancers. Moreover, keeping multiple brands' products together provides ease of comparison to the consumers in choosing their favorite water enhancers. Another big reason for boosted sales in the country is that Canadians prefer to shop at supermarkets due to the availability of vivid products under one roof.
