Market Share of Carotenoid Industry
The beta-carotene market is concentrated, with the major players occupying the largest share of the market. Some key players in the market are BASF, Koninklijke DSM NV, Givaudan SA, D枚hler Group SE, and Sensient Technologies Co. The major players in the market are indulging in strategies like product launches, mergers and acquisitions, and expansions to establish a solid consumer base. In addition, companies are increasing their investments in research and development (R&D) and are expanding their distribution channels to maintain their position in the market. Moreover, companies are launching campaigns to increase consumer awareness. For instance, in December 2023, the ingredient supplier OmniActive launched the "Lutein for Every Age" initiative. This campaign aims to raise awareness about the importance of lutein and zeaxanthin intake to help support eye, cognitive, and general health.
Carotenoid Market Leaders
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Koninklijke DSM NV
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Givaudan SA
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D枚hler Group SE
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Sensient technologies Co.
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BASF SE
*Disclaimer: Major Players sorted in no particular order
