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Cervical Pillows Market Analysis

The Cervical Pillows Market is expected to reach USD 4,450 million in 2026, registering a CAGR of 4.5% during the forecast period (2022 - 2027).

The outbreak of the COVID-19 pandemic had a significant impact on the global economy and healthcare system as most chronic pain services are subsequently deemed and all non-urgent outpatient visits in the hospitals have been reduced or interrupted to reduce the risk of the infection. COVID-19 has a significant impact on the cervical pillows market. For instance, according to an article published by the Multidisciplinary Digital Publishing Institute, in November 2021, titled 'Association between Psychological Stress and Neck Pain among College Students during the Coronavirus Disease of 2019 Pandemic: A Questionnaire-Based Cross-Sectional Study', neck pain was the most reported musculoskeletal disorders among the student, due to spending long hours on laptop and computers, during the pandemic. In addition, the students spending a lot of time reading, writing, and using computers or tablets are at a higher risk of developing neck pain. Similarly, in an article published by the European Spine Journal, in April 2021, titled 'Evidence for an effect of working from home on neck pain and neck disability among Swiss office workers: Short-term impact of COVID-19', it has been observed that working at computer or laptop increased neck pain intensity by 0.36 points per hour. Thus, the rising neck pain, among the population, during the pandemic has increased the demand for cervical pillows. Hence, COVID-19 has a positive impact on the studied market.

The major factor stimulating the market growth is the rising prevalence of neck and back pain, and technological advancements in pillow materials for cervical disorders.

The increasing incidents of neck and back pain among the population is the key factor driving the demand for cervical pillows. For instance, in a research article published by the International Journal of Health Sciences and Research, in February 2021, titled 'Prevalence of Neck Pain and Back Pain in Computer Users Working from Home during COVID-19 Pandemic: A Web-Based Survey', a survey was conducted in 129 participants between the ages of 18-65 years to find out the prevalence and measure functional disability of neck pain and back pain in computer users working from home during COVID-19 pandemic. The survey showed that 41.9 %, 24.8 %, and 3.1% of participants had mild, moderate, and severe functional limitations due to neck pain. In addition, as per the same source, 67.4%, 31.8%, and 0.8% of participants had mild, moderate, and severe functional limitations due to low back pain. Thus, the increasing prevalence of neck and back pain among computer users is expected to increase the demand for cervical pillows that helps in reducing stress and stiffness, thereby propelling the market growth. Also, as per a research article published by the Frontiers in Neurology, in March 2020, titled "A Pilot Study Evaluating the Prevalence of Cervical Spine Dysfunction Among Students of Dentistry at the Medical University", a study was conducted on 112 health students (73 women and 39 men). Also, it has been observed that 47.32% of the respondents experienced pain in their cervical spine and 31.25% of students reported discomfort in the suboccipital area. In addition, as per the same source, low-intensity chronic pain without functional problems was identified in 57.14% of the population, 58.03% of students experienced some moderate level of stress and 53.57% experienced mild cervical spine disorders. Thus, the increase in neck and back pain, as well as depression that is indirectly associated with neck pain, among students is expected to increase the demand for cervical pillows, thereby fueling the market growth.

Furthermore, the increasing product launches for treating cervical pain are also expected to fuel the market growth over the forecast period. For instance, in October 2021, Osteo launched Button Cervical Pillow and Contour Memory Foam Pillow, the latest comfortable and soft cervical pillows, that offer additional structural support to the neck and head. Also, in March 2021, Sleepsia launched a new and innovative cervical pillow with a butterfly design that provides additional structural support for the head and neck region and ensures proper head and neck alignment with the spine. Similarly, in April 2021, EasierHike launched Alpha Pillow, the one-breath inflated neck pillow as a travel product.

However, lack of attention and negligence towards cervical pain and slow or no difference in pain by cervical pillows are likely to impede the market growth over the forecast period.

Cervical Pillows Market Trends

This section covers the major market trends shaping the Cervical Pillows Market according to our research experts:

The Standard Pillow Segment is Expected to Witness Significant Growth Over the Forecast Period

Cervical Pillows Industry Segmentation

As per the scope of the report, cervical pillows or contour pillows are curved sleep pillow that conforms to the shape of the head, neck, and shoulders for back and side sleepers. It also improves sleep by relieving and supporting tense muscles in the neck and shoulders, increasing blood flow to your head. Several global-level foundations, working on creating awareness about different upper body-related diseases, recommend various types of pillows for different diseases, as suggested by physical therapists. The Cervical Pillows Market is segmented by Product Type (Standard Pillow, Rolls, Water-based Pillow, and Other Product Types), Application (Cervical Spondylosis, Whiplash Injuries, Temporomandibular Disorders, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.