Market Trends of Champagne Industry
Online Platform to Increase the Market Growth
Online retailing of alcohol, including champagne, is growing faster. The on-demand delivery apps, such as Drizly and liquor.com, are the driving forces of this segment. Recently, prominent e-commerce retailers also entered the market to cater to the increasing demand from consumers. Traditionally, champagne brands have relied exclusively on distributors and retailers to sell their wines. Still, as the hospitality sector continues to struggle, direct-to-consumer (DTC) channels have become attractive for producers to recuperate lost revenue. Many airport expansions in the countries like China, India, and Japan are also the reasons for the champagne market growth. The number of bars and restaurants increased the online sales of champagne as it is a convenient option for off-trade purchases. Furthermore, the import-export potential of the countries is also expected to drive the market.
Europe Held a Significant Share
Being native to the region, Champagne witnesses high penetration among other alcoholic beverages. As a result, globally, the European area holds a significant share in champagne consumption, whereby most of the champagne produced in countries like France, the United Kingdom, and Germany, among others, is exported to more than 150 countries across the globe. Additionally, the growing prevalence of premiumization in the industry is boosting the value sales of the product. Champagne variants that use descriptors like no taste additives, gluten-free, low carb, vegan-friendly, organic, and paleo-friendly have been gaining prominence among European consumers due to the increasing focus on health-friendly beverages. Furthermore, growing regional tourism is also driving the market as international visitors are attracted to exotic luxury champagnes. According to UNWTO data from 2021, international tourists visiting Europe in 2021 are 303.1 million.
