Market Share of Cloud Advertising Industry
The prominent players across the market have high level of market penetration into the cloud premises, bearing higher sustainable competitive advantage through innovation. All the remaining cloud advertising companies are competing to capture considerable market share, leading to high competitive rivalry. The companies operating in the market are also acquiring companies working on Cloud Advertising technologies to strengthen their product capabilities.
- September 2022 - Vochato, the industry's top supplier of sophisticated messaging software, recently unveiled a new integration with Salesforce Marketing Cloud that will enable marketers to text customers using Salesforce's Journey Builder marketing automation tool. The Avochato Salesforce Marketing Cloud integration closes the client lifecycle loop, making it one of the few organizations that can streamline SMS communications across all major Salesforce Clouds. Additionally, the business offers Slack, Okta, Zapier, and Microsoft Azure connectors.
- September 2022 - Plannuh, a top-tier marketing performance management cloud solution, has been acquired by Planful Inc., the inventor of financial performance management cloud software and Marketing Performance Management SaaS Vendor. Planful now offers smooth cooperation between the marketing and finance departments as well as other business users due to the acquisition of Plannuh. These capabilities provide cutting-edge CFOs and CMOs with the resources they need to encourage more business growth across the enterprise.
Cloud Advertising Market Leaders
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Adobe Systems Incorporated
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Google LLC (Alphabet Inc.)
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Sprinklr Inc.
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Oracle Corporation
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IBM Corporation
*Disclaimer: Major Players sorted in no particular order
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