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Cookies Market Analysis

The Cookies Market size is estimated at USD 12.14 billion in 2024, and is expected to reach USD 18.77 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).

• Bakers are developing innovative bakery products fortified with functional, low-fat, and sugar-free ingredients to reach a wider consumer base. Other factors, such as increasing consumer spending power and an increase in home bakers turning out freshly baked, healthy batches of cookies, are expected to drive the industry toward growth.
• Due to the growing concerns regarding obesity, poor diet, and other health issues, an increasing number of consumers are shifting toward better alternatives when it comes to food consumption, which is driving the expansion of the healthy cookies market. Moreover, consumers are finally developing a sense of healthy living, leading them to progressively opt for food associated with functional attributes.
• A key factor linked with the high consumption of cookies is rapid urbanization. With strategic marketing methods employed to entice new customers, the cookies market stands to benefit greatly. Additionally, the demand for freshly hand-made cookies has also surged among consumers as the consumers are more aware of the ingredients used in the products, which also influences the shift toward fresh bakery products. The main reason for the increase in consumption of these fresh and unprocessed products is the increasing awareness of the transparency of ingredients used in these products. This market trend is expected to boost product sales in the region.
• On the other hand, the manufacturing of cookies requires high input costs, which ultimately results in the high cost of the end product. While high-priced cookies are still popular within the developed markets, the same cannot be said for underdeveloped nations where high cost is a sensitive issue. This is anticipated to restrict the growth of the cookies market.

Cookies Industry Segmentation

A cookie is defined as a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.

The global cookies market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into plain and butter-based cookies, chocolate-based cookies, and other cookies. Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. Based on geography, the study provides an analysis of the cookies market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).