Market Size of Craft Beer Industry
| Study Period | 2019 - 2029 |
| Market Volume (2024) | 6.52 Billion liters |
| Market Volume (2029) | 10.03 Billion liters |
| CAGR (2024 - 2029) | 9.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Craft Beer Market Analysis
The Craft Beer Market size is estimated at 6.52 Billion liters in 2024, and is expected to reach 10.03 Billion liters by 2029, growing at a CAGR of 9% during the forecast period (2024-2029).
Post Covid-19 as the worldwide restrictions imposed on functional cafes and pubs were lifted, the mass consumption segment of craft beers, i.e., on-trade channels, came back to normal and witnessed a steady recovery rate. The off-trade distribution segment witnessed remarkable growth as the store and online alcohol sales soared across the world. Hence, the overall sales of craft beers steamed up again after the pandemic.
In the past, low-ABV beers have been mostly considered tasteless, but they are now getting a reboot by craft brewers. The scenario is much more prominent in European countries like Sweden, where brewers are seeking to bring changes to the craft beer market. The craft beer industry is constantly changing, but with planning, breweries can prepare themselves for what the craft beer market demands.
The demand for low-alcoholic beverages has been rising with the growing interest of health-conscious consumers. Wider choices of the new product range by key players with improved taste and low alcoholic content in beer for those of 2.8% ABV and less are driving the market. However, the threat from other alcoholic beverages, like wine, is one of the major hindering factors to the craft beer market.
Craft Beer Industry Segmentation
Craft beers are mostly rich in taste and are of good quality. These beers have a distinct taste from regular watery beer, which is usually mass-produced. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been based on values in USD million.
| Type | |
| Ales | |
| Pilsners and Pale Lagers | |
| Specialty Beers | |
| Other Types |
| Distribution Channel | |
| On-trade | |
| Off-trade |
| Geography | |||||||||
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Craft Beer Market Size Summary
The craft beer market is experiencing a robust expansion, driven by a resurgence in both on-trade and off-trade channels following the lifting of pandemic-related restrictions. The market is characterized by a growing consumer preference for variety and flavor, with an increasing number of independent microbreweries contributing to the dynamic landscape. This shift is particularly evident in regions like North America, where the proliferation of microbreweries has significantly boosted the popularity of craft beer. The industry is also witnessing a trend towards low-alcohol and no-alcohol beverages, appealing to health-conscious consumers seeking improved taste without high alcohol content. This evolving consumer demand is prompting craft brewers to innovate and differentiate their products through diverse flavors, packaging, and brewing techniques.
The competitive landscape of the craft beer market is marked by the active participation of both global and regional players, such as Anheuser-Busch InBev, Heineken NV, and the Boston Beer Company. These companies are responding to the rising demand for craft beers with extensive product innovations. The market's growth is further supported by strategic expansions and new product launches, as seen with Anheuser-Busch InBev's new brewery in China and Bell's Brewery's specialty beer release. Despite the challenges posed by other alcoholic beverages like wine, the craft beer market continues to gain traction, driven by the increasing interest from younger consumers and the strategic efforts of key industry players to meet evolving consumer preferences.
Craft Beer Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threats of New Entrants
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1.3.4 Threat of Substitute Product and Services
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1.3.5 Competitive Rivarly In the Industry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Ales
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2.1.2 Pilsners and Pale Lagers
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2.1.3 Specialty Beers
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2.1.4 Other Types
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2.2 Distribution Channel
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2.2.1 On-trade
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2.2.2 Off-trade
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 France
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2.3.2.3 United Kingdom
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2.3.2.4 Italy
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2.3.2.5 Spain
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East and Africa
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Craft Beer Market Size FAQs
How big is the Craft Beer Market?
The Craft Beer Market size is expected to reach 6.52 billion liters in 2024 and grow at a CAGR of 9% to reach 10.03 billion liters by 2029.
What is the current Craft Beer Market size?
In 2024, the Craft Beer Market size is expected to reach 6.52 billion liters.
