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Electric Blankets Market Size (2024 - 2029)

The electric blankets market is experiencing notable expansion, driven by the increasing demand for products that provide warmth and comfort, particularly in colder climates and for individuals with specific medical needs. This market's growth is supported by innovations such as automatic shut-off mechanisms for safety and dual-controller features that allow for personalized temperature settings. The development of portable and washable electric blankets further enhances their appeal, contributing to the overall increase in market size.

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Market Size of Electric Blankets Industry

Electric Blankets Market Summary
Study Period 2020-2029
Market Size (2024) USD 1.13 Billion
Market Size (2029) USD 1.53 Billion
CAGR (2024 - 2029) 6.24 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Medium

Major Players

Electric Blankets Market Major Players

*Disclaimer: Major Players sorted in no particular order

Electric Blankets Market Analysis

The Electric Blankets Market size is estimated at USD 1.13 billion in 2024, and is expected to reach USD 1.53 billion by 2029, growing at a CAGR of 6.24% during the forecast period (2024-2029).

The electric blankets market is a thriving industry that has experienced significant growth in recent years. With an electrical heating element woven into the fabric, electric blankets are intended to produce heat and offer warmth and comfort. People who need extra warmth because of medical issues or those who live in cold climates frequently use them. These blankets come in handy in nations with long and hard winters and are less expensive than heaters. Businesses have created thick, fleece-lined, well-insulated sheets offering plenty of natural warmth and insulation. They are also introducing goods that can be washed and are portable.

To guarantee that the electric current supply to the blanket is cut off after a predetermined time, the existing suppliers in the electric blankets market ensure that their blanket and throw goods include an automatic shut-off mechanism. This feature increases the safety factor of heated throws and blankets. Heated blankets with two controllers are also trendy these days. With the dual-controller capability, two persons can enjoy different temperature settings according to their needs.

Electric Blankets Industry Segmentation

An electric blanket, which generates heat by emitting a heating element into the fabric, is considered an accessory of bedding for warmth and comfort. The electric blankets market is segmented by type, size, end-user, distribution channel, and geography. By type, the market is segmented into over blankets, under blankets, and electric pads. By size, the market is segmented into single, queen, and king. By end-user, the market is segmented into residential and commercial. By distribution channel, the market is segmented into online and offline. The market is segmented by geography into North America, Europe, Asia Pacific, South America, the Middle East, and Africa. The report offers market size and forecasts for the global electric blankets market in value (USD) for all the above segments.

By Type
Over Blankets
Under Blankets
Electric Pads
By Size
Single
Queen
King
By End-user
Residential
Commercial
By Distribution Channel
Offline
Online
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Electric Blankets Market Size Summary

The electric blankets market is experiencing robust growth, driven by the increasing demand for energy-efficient heating solutions and the comfort they provide in colder climates. These blankets, equipped with electrical heating elements, are particularly popular in regions with harsh winters, offering a cost-effective alternative to traditional heating methods like heaters. The industry has seen innovations such as fleece-lined, well-insulated designs and portable, washable options, enhancing their appeal. Safety features like automatic shut-off mechanisms and dual-controller capabilities have further boosted consumer confidence and satisfaction. The market is characterized by a mix of offline and online sales channels, with offline channels providing personalized customer experiences and online platforms gaining traction due to the convenience of e-commerce.

In Europe, the electric blankets market is expanding steadily, fueled by cold weather, rising disposable incomes, and a growing preference for energy-efficient products. Countries such as the United Kingdom, Germany, France, and the Nordic nations are significant consumers, driven by the need for reliable heating solutions. Technological advancements have led to safer heating elements and smart technology integration, increasing the appeal of electric blankets. The market is moderately consolidated, with key players like Newell Brands Inc., Jarden Corporation, Beurer, Homefront, and Dreamland employing strategies such as partnerships and product innovations to strengthen their market position. Recent initiatives, such as Aldi's energy-saving product line and Octopus Energy's cost-saving schemes, highlight the ongoing efforts to promote energy efficiency and consumer savings.

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Electric Blankets Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Demand for Comfort and Convenience

      2. 1.2.2 Growing Awareness of Energy Efficiency

    3. 1.3 Market Restraints

      1. 1.3.1 Seasonal Demand Fluctuations

      2. 1.3.2 Safety Concerns Related to Overheating or Electrical Malfunctions

    4. 1.4 Market Opportunities

      1. 1.4.1 Integration of Electric Blankets with Smart Home Systems

      2. 1.4.2 Rising Investments in Creating Advanced Blankets

    5. 1.5 Value Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitutes

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Insights into Technological Advancements in the Industry

    8. 1.8 Assessment of the Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Over Blankets

      2. 2.1.2 Under Blankets

      3. 2.1.3 Electric Pads

    2. 2.2 By Size

      1. 2.2.1 Single

      2. 2.2.2 Queen

      3. 2.2.3 King

    3. 2.3 By End-user

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Distribution Channel

      1. 2.4.1 Offline

      2. 2.4.2 Online

    5. 2.5 By Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

        3. 2.5.1.3 Mexico

        4. 2.5.1.4 Rest of North America

      2. 2.5.2 Europe

        1. 2.5.2.1 United Kingdom

        2. 2.5.2.2 Germany

        3. 2.5.2.3 France

        4. 2.5.2.4 Russia

        5. 2.5.2.5 Italy

        6. 2.5.2.6 Spain

        7. 2.5.2.7 Rest of Europe

      3. 2.5.3 Asia-Pacific

        1. 2.5.3.1 India

        2. 2.5.3.2 China

        3. 2.5.3.3 Japan

        4. 2.5.3.4 Australia

        5. 2.5.3.5 Rest of Asia-Pacific

      4. 2.5.4 South America

        1. 2.5.4.1 Brazil

        2. 2.5.4.2 Argentina

        3. 2.5.4.3 Rest of South America

      5. 2.5.5 Middle East & Africa

        1. 2.5.5.1 United Arab Emirates

        2. 2.5.5.2 South Africa

        3. 2.5.5.3 Rest of Middle East & Africa

Electric Blankets Market Size FAQs

The Electric Blankets Market size is expected to reach USD 1.13 billion in 2024 and grow at a CAGR of 6.24% to reach USD 1.53 billion by 2029.

In 2024, the Electric Blankets Market size is expected to reach USD 1.13 billion.

Electric Blankets Market Report Snapshots

Electric Blankets Market Size & Share Analysis - Growth Trends & Forecasts (2024-2029)