Energy Drinks Market Growth | Industry Analysis, Size & Forecast Report

Name: Energy Drinks Market Growth | Industry Analysis, Size & Forecast Report
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Energy Drinks Market Size

Icons	Lable	Value
	Study Period	2018 - 2030
	Market Size (2024)	USD 73.99 Billion
	Market Size (2030)	USD 104 Billion
	Largest Share by Soft Drink Type	Traditional Energy Drinks
	CAGR (2024 - 2030)	5.83 %
	Largest Share by Region	North America
	Market Concentration	Low
Major Players

*Disclaimer: Major Players sorted in alphabetical order.

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Energy Drinks Market Analysis

The Energy Drinks Market size is estimated at 73.99 billion USD in 2024, and is expected to reach 104 billion USD by 2030, growing at a CAGR of 5.83% during the forecast period (2024-2030).

73.99 Billion

Market Size in 2024 (USD)

104 Billion

Market Size in 2030 (USD)

4.39 %

CAGR (2018-2023)

5.83 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

44.06 %

value share, Traditional Energy Drinks, 2023

Introduction of new flavors and creative promotional campaigns across digital and social media platforms influences the consumer preference for traditional energy drinks

Largest Region

29.50 %

value share, North America, 2023

Active participation in high intensity physical activities drives the consumption of energy drinks to increase the alertness and attention along with high energy levels

Fastest-growing segment by Soft Drink Type

7.07 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

The composition of botanical extracts, organic ingredients, and natural sweeteners like Stevia drives the appeal of natural/organic drinks to health-conscious consumers

Fastest-growing region

10.06 %

Projected CAGR, Africa, 2024-2030

Key government intitiatives to promote the active sports participation and national sports events is estimated to promote the demand for energy drinks in African countries

Leading Market Player

15.23 %

market share, Red Bull GmbH, 2022

The company maintains leading position theough huge portfolio of global brands and extensive engagement in sports sponsorships along with conventional marketing campaigns

Preference for healthier and natural alternatives is expected to fuel the demand for natural energy drinks in the market

The global energy drink market is witnessing a surge in popularity, driven by a rising consumer base seeking quick boosts in alertness and stamina. This demand for on-the-go beverages is propelling the growth of the energy drink sector. Energy drinks, often perceived as stimulants, offer consumers 70 to 250 milligrams of caffeine per serving, enabling them to push harder and longer. Consequently, the energy drink market's sales value saw a notable 9.36% growth from 2021 to 2023.
In 2023, traditional energy drinks, followed by sugar-free or low-calorie variants, dominated the market, projected to hold value shares of 42% and 23%, respectively, by 2030. Traditional energy drinks are positioned as vitality enhancers, promoting mental alertness and physical performance. Key players like Red Bull, Monster, and Rockstar employ diverse strategies, including branding, sports and cultural event sponsorships, and collaborations with influencers and celebrities. For instance, Prime, an energy drink, has enlisted YouTube stars KSI and Logan as brand ambassadors, while Celsius partnered with Olympic gold medalist Shaun White.
The natural/organic energy drink segment is poised for rapid growth, with a projected CAGR of 7.11% during 2024-2030. This surge is fueled by a growing health consciousness among consumers, who are gravitating toward products with organic ingredients and fewer additives. Notably, in 2023, the United States and the United Kingdom led in segment consumption, with market values of USD 2,644 million and USD 425.9 million, respectively.

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E-sport is one of the major domains that drives the sales of energy drinks in the market

The global energy drink market experienced a robust value growth rate of 10.19% from 2021 to 2023. This surge can be largely attributed to consumers' increasing preference for products that provide a quick boost in alertness and energy, especially during physically demanding activities like sports, fitness, gaming, and esports. Notably, the United States emerged as the global leader in esports, boasting over 3.7 thousand active competition players, followed by China and Brazil, with 1.7 thousand and 1.38 thousand professionals, respectively.
In 2023, North America emerged as the dominant region in the energy drink market, with the United States capturing the lion's share. This growth can be attributed to the rising participation in high-intensity physical activities such as hiking, cycling, and running. Hiking, in particular, emerged as the most popular outdoor activity in the United States, witnessing participation from a staggering 60 million individuals in 2022. Additionally, companies are responding to the growing demand for healthier options by introducing sugar-free and low-calorie energy drinks, catering to the needs of athletes and health-conscious consumers.
Africa is poised to be the fastest-growing segment in the energy drink market, projecting a volume CAGR of 10.07% during 2024-2030. This surge is driven by the twin factors of rapid urbanization and the increasingly hectic lifestyles of African consumers. As evidence of this trend, Africa's urban population reached 652 million in 2023, and it is projected to further climb to 722 million by 2026.

Global Energy Drinks Market Trends

Preference for healthier and natural alternatives is expected to fuel the demand for natural energy drinks in the market

Energy drinks are largely consumed across developed countries of North America and Europe region. In the North American region, energy drinks are highly preferred among athletes and sports personnel. Ingredients like caffeine, taurine, and others continue to be a sought-after nutrient, especially as pre and post work out supplement. This is because most people engaged in high-intensity workout requires these supplements to gain or regain their strength as well as hydration pre- or post- workout.
Demand for energy drink and consumption has presently emerged as a global phenomenon which includes a diverse range of product attributes that caters to a variety of consumer preferences. The most important factors that are driving the latest product development trends in the global space are - functional benefits of consumption, flavor profile of the drink, and inclusion of functional ingredients.
Consumers consider the cost of a product when deciding whether to purchase it. Lower-priced energy drinks may attract budget-conscious consumers, while premium or specialized products may be chosen by those willing to pay more for quality or specific attributes. Consumers are often influenced by discounts, promotions, and bulk purchase options. They may choose to buy energy drinks in larger quantities when discounts are available, taking advantage of cost savings.
Despite health concerns, energy drinks remain popular, especially among young adults and gamers. However, consumers are becoming more discerning, opting for healthier options like sugar-free, natural, and functional energy drinks. Therefore, Regulatory bodies are increasingly scrutinizing caffeine levels and marketing practices, especially towards minors.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Companies are leveraging technology and innovation to offer consumers the ability to customize their energy drinks

Major brands are forming strategic partnerships and collaborations to expand their market reach and enhance brand visibibility

Energy Drinks Industry Overview

The Energy Drinks Market is fragmented, with the top five companies occupying 30.67%. The major players in this market are Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and T.C. Pharmaceutical Industries Company Limited (sorted alphabetically).

Energy Drinks Market Leaders

Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
Suntory Holdings Limited
T.C. Pharmaceutical Industries Company Limited

Other important companies include Aje Group, Carabao Group Public Company Limited, Congo Brands, Hell Energy Magyarorsz谩g Korl谩tolt Feleloss茅gu T谩rsas谩g, Living Essentials, LLC, Osotspa Public Company Limited, Taisho Pharmaceutical Holdings Co., Ltd., The Coca-Cola Company.

*Disclaimer: Major Players sorted in alphabetical order.

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Energy Drinks Market News

October 2023: Quality Pack International, a member of Hell Group and the Azerbijan company signed an agreement to establish a joint venture company the Quality Pack Capian LLC. QPC鈥檚 objective is to implement a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory in the Alat Free Economic Zone of Azerbaijan, which can serve as a regional production hub for local and regional beverage brands, either selling empty cans alone or also filling them.
September 2023: PepsiCo India launched a limited edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.
September 2023: Red Bull unveiled its first limited Winter Edition in the United Kingdom. Red Bull Winter Edition Spiced Pear offers a blend of pear accented with a dash of cinnamon.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Energy Drinks Market Report - Table of Contents

EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1. 1.1. Study Assumptions & Market Definition
2. 1.2. Scope of the Study鈥�
3. 1.3. Research Methodology
2. KEY INDUSTRY TRENDS
1. 2.1. Consumer Buying Behaviour
2. 2.2. Innovations
3. 2.3. Brand Share Analysis
4. 2.4. Regulatory Framework
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
1. 3.1. Soft Drink Type
  1. 3.1.1. Energy Shots
  2. 3.1.2. Natural/Organic Energy Drinks
  3. 3.1.3. Sugar-free or Low-calories Energy Drinks
  4. 3.1.4. Traditional Energy Drinks
  5. 3.1.5. Other Energy Drinks
2. 3.2. Packaging Type
  1. 3.2.1. Glass Bottles
  2. 3.2.2. Metal Can
  3. 3.2.3. PET Bottles
3. 3.3. Distribution Channel
  1. 3.3.1. Off-trade
    1. 3.3.1.1. Convenience Stores
    2. 3.3.1.2. Online Retail
    3. 3.3.1.3. Supermarket/Hypermarket
    4. 3.3.1.4. Others
  2. 3.3.2. On-trade
4. 3.4. Region
  1. 3.4.1. Africa
    1. 3.4.1.1. Egypt
    2. 3.4.1.2. Nigeria
    3. 3.4.1.3. South Africa
    4. 3.4.1.4. Rest of Africa
  2. 3.4.2. Asia-Pacific
    1. 3.4.2.1. Australia
    2. 3.4.2.2. China
    3. 3.4.2.3. India
    4. 3.4.2.4. Indonesia
    5. 3.4.2.5. Japan
    6. 3.4.2.6. Malaysia
    7. 3.4.2.7. South Korea
    8. 3.4.2.8. Thailand
    9. 3.4.2.9. Vietnam
    10. 3.4.2.10. Rest of Asia-Pacific
  3. 3.4.3. Europe
    1. 3.4.3.1. Belgium
    2. 3.4.3.2. France
    3. 3.4.3.3. Germany
    4. 3.4.3.4. Italy
    5. 3.4.3.5. Netherlands
    6. 3.4.3.6. Russia
    7. 3.4.3.7. Spain
    8. 3.4.3.8. Turkey
    9. 3.4.3.9. United Kingdom
    10. 3.4.3.10. Rest of Europe
  4. 3.4.4. Middle East
    1. 3.4.4.1. Qatar
    2. 3.4.4.2. Saudi Arabia
    3. 3.4.4.3. United Arab Emirates
    4. 3.4.4.4. Rest of Middle East
  5. 3.4.5. North America
    1. 3.4.5.1. Canada
    2. 3.4.5.2. Mexico
    3. 3.4.5.3. United States
    4. 3.4.5.4. Rest of North America
  6. 3.4.6. South America
    1. 3.4.6.1. Argentina
    2. 3.4.6.2. Brazil
    3. 3.4.6.3. Rest of South America
4. COMPETITIVE LANDSCAPE
1. 4.1. Key Strategic Moves
2. 4.2. Market Share Analysis
3. 4.3. Company Landscape
4. 4.4. Company Profiles
  1. 4.4.1. Aje Group
  2. 4.4.2. Carabao Group Public Company Limited
  3. 4.4.3. Congo Brands
  4. 4.4.4. Hell Energy Magyarorsz谩g Korl谩tolt Feleloss茅gu T谩rsas谩g
  5. 4.4.5. Living Essentials, LLC
  6. 4.4.6. Monster Beverage Corporation
  7. 4.4.7. Osotspa Public Company Limited
  8. 4.4.8. PepsiCo, Inc.
  9. 4.4.9. Red Bull GmbH
  10. 4.4.10. Suntory Holdings Limited
  11. 4.4.11. T.C. Pharmaceutical Industries Company Limited
  12. 4.4.12. Taisho Pharmaceutical Holdings Co., Ltd.
  13. 4.4.13. The Coca-Cola Company
5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
6. APPENDIX
1. 6.1. Global Overview
  1. 6.1.1. Overview
  2. 6.1.2. Porter鈥檚 Five Forces Framework
  3. 6.1.3. Market Dynamics (DROs)
2. 6.2. Sources & References
3. 6.3. List of Tables & Figures
4. 6.4. Primary Insights
5. 6.5. Data Pack
6. 6.6. Glossary of Terms

List of Tables & Figures

Figure 1:
CONSUMER BUYING BEHAVIOUR

Figure 2:
INNOVATIONS

Figure 3:
BRAND SHARE ANALYSIS

Figure 4:
VOLUME OF ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 5:
VALUE OF ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 6:
VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, GLOBAL, 2018 - 2030

Figure 7:
VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, GLOBAL, 2018 - 2030

Figure 8:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 9:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 10:
VOLUME OF ENERGY SHOTS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 11:
VALUE OF ENERGY SHOTS MARKET, USD, GLOBAL, 2018 - 2030

Figure 12:
VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030

Figure 13:
VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 14:
VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 15:
VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030

Figure 16:
VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 17:
VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 18:
VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030

Figure 19:
VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 20:
VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 21:
VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030

Figure 22:
VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030

Figure 23:
VALUE OF OTHER ENERGY DRINKS MARKET, USD, GLOBAL, 2018 - 2030

Figure 24:
VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030

Figure 25:
VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, GLOBAL, 2018 - 2030

Figure 26:
VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, GLOBAL, 2018 - 2030

Figure 27:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 28:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 29:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, GLOBAL, 2018 - 2030

Figure 30:
VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, GLOBAL, 2018 - 2030

Figure 31:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030

Figure 32:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, GLOBAL, 2018 - 2030

Figure 33:
VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, GLOBAL, 2018 - 2030

Figure 34:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030

Figure 35:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, GLOBAL, 2018 - 2030

Figure 36:
VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, GLOBAL, 2018 - 2030

Figure 37:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030

Figure 38:
VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 39:
VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 40:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 41:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 42:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, GLOBAL, 2018 - 2030

Figure 43:
VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, GLOBAL, 2018 - 2030

Figure 44:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 45:
VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 46:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, GLOBAL, 2018 - 2030

Figure 47:
VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, GLOBAL, 2018 - 2030

Figure 48:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030

Figure 49:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, GLOBAL, 2018 - 2030

Figure 50:
VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, GLOBAL, 2018 - 2030

Figure 51:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030

Figure 52:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, GLOBAL, 2018 - 2030

Figure 53:
VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GLOBAL, 2018 - 2030

Figure 54:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030

Figure 55:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 56:
VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 57:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030

Figure 58:
VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, GLOBAL, 2018 - 2030

Figure 59:
VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, GLOBAL, 2018 - 2030

Figure 60:
VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030

Figure 61:
VOLUME OF ENERGY DRINKS MARKET BY REGION, LITRES, GLOBAL, 2018 - 2030

Figure 62:
VALUE OF ENERGY DRINKS MARKET BY REGION, USD, GLOBAL, 2018 - 2030

Figure 63:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 64:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030

Figure 65:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030

Figure 66:
VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030

Figure 67:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 68:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 69:
VOLUME OF ENERGY DRINKS MARKET, LITRES, EGYPT, 2018 - 2030

Figure 70:
VALUE OF ENERGY DRINKS MARKET, USD, EGYPT, 2018 - 2030

Figure 71:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030

Figure 72:
VOLUME OF ENERGY DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030

Figure 73:
VALUE OF ENERGY DRINKS MARKET, USD, NIGERIA, 2018 - 2030

Figure 74:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030

Figure 75:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030

Figure 76:
VALUE OF ENERGY DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030

Figure 77:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030

Figure 78:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030

Figure 79:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030

Figure 80:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030

Figure 81:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030

Figure 82:
VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030

Figure 83:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030

Figure 84:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030

Figure 85:
VOLUME OF ENERGY DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030

Figure 86:
VALUE OF ENERGY DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030

Figure 87:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030

Figure 88:
VOLUME OF ENERGY DRINKS MARKET, LITRES, CHINA, 2018 - 2030

Figure 89:
VALUE OF ENERGY DRINKS MARKET, USD, CHINA, 2018 - 2030

Figure 90:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030

Figure 91:
VOLUME OF ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030

Figure 92:
VALUE OF ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030

Figure 93:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030

Figure 94:
VOLUME OF ENERGY DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030

Figure 95:
VALUE OF ENERGY DRINKS MARKET, USD, INDONESIA, 2018 - 2030

Figure 96:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030

Figure 97:
VOLUME OF ENERGY DRINKS MARKET, LITRES, JAPAN, 2018 - 2030

Figure 98:
VALUE OF ENERGY DRINKS MARKET, USD, JAPAN, 2018 - 2030

Figure 99:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030

Figure 100:
VOLUME OF ENERGY DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030

Figure 101:
VALUE OF ENERGY DRINKS MARKET, USD, MALAYSIA, 2018 - 2030

Figure 102:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030

Figure 103:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030

Figure 104:
VALUE OF ENERGY DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030

Figure 105:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030

Figure 106:
VOLUME OF ENERGY DRINKS MARKET, LITRES, THAILAND, 2018 - 2030

Figure 107:
VALUE OF ENERGY DRINKS MARKET, USD, THAILAND, 2018 - 2030

Figure 108:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030

Figure 109:
VOLUME OF ENERGY DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030

Figure 110:
VALUE OF ENERGY DRINKS MARKET, USD, VIETNAM, 2018 - 2030

Figure 111:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030

Figure 112:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030

Figure 113:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030

Figure 114:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030

Figure 115:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030

Figure 116:
VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030

Figure 117:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030

Figure 118:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030

Figure 119:
VOLUME OF ENERGY DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030

Figure 120:
VALUE OF ENERGY DRINKS MARKET, USD, BELGIUM, 2018 - 2030

Figure 121:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030

Figure 122:
VOLUME OF ENERGY DRINKS MARKET, LITRES, FRANCE, 2018 - 2030

Figure 123:
VALUE OF ENERGY DRINKS MARKET, USD, FRANCE, 2018 - 2030

Figure 124:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030

Figure 125:
VOLUME OF ENERGY DRINKS MARKET, LITRES, GERMANY, 2018 - 2030

Figure 126:
VALUE OF ENERGY DRINKS MARKET, USD, GERMANY, 2018 - 2030

Figure 127:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030

Figure 128:
VOLUME OF ENERGY DRINKS MARKET, LITRES, ITALY, 2018 - 2030

Figure 129:
VALUE OF ENERGY DRINKS MARKET, USD, ITALY, 2018 - 2030

Figure 130:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030

Figure 131:
VOLUME OF ENERGY DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030

Figure 132:
VALUE OF ENERGY DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030

Figure 133:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030

Figure 134:
VOLUME OF ENERGY DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030

Figure 135:
VALUE OF ENERGY DRINKS MARKET, USD, RUSSIA, 2018 - 2030

Figure 136:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030

Figure 137:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SPAIN, 2018 - 2030

Figure 138:
VALUE OF ENERGY DRINKS MARKET, USD, SPAIN, 2018 - 2030

Figure 139:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030

Figure 140:
VOLUME OF ENERGY DRINKS MARKET, LITRES, TURKEY, 2018 - 2030

Figure 141:
VALUE OF ENERGY DRINKS MARKET, USD, TURKEY, 2018 - 2030

Figure 142:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030

Figure 143:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030

Figure 144:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030

Figure 145:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030

Figure 146:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030

Figure 147:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030

Figure 149:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030

Figure 150:
VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030

Figure 151:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030

Figure 152:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030

Figure 153:
VOLUME OF ENERGY DRINKS MARKET, LITRES, QATAR, 2018 - 2030

Figure 154:
VALUE OF ENERGY DRINKS MARKET, USD, QATAR, 2018 - 2030

Figure 155:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030

Figure 156:
VOLUME OF ENERGY DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030

Figure 157:
VALUE OF ENERGY DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030

Figure 158:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030

Figure 159:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030

Figure 160:
VALUE OF ENERGY DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030

Figure 161:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030

Figure 162:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030

Figure 163:
VALUE OF ENERGY DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030

Figure 164:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030

Figure 165:
VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 168:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030

Figure 169:
VOLUME OF ENERGY DRINKS MARKET, LITRES, CANADA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, CANADA, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030

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VOLUME OF ENERGY DRINKS MARKET, LITRES, MEXICO, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, MEXICO, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030

Figure 175:
VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030

Figure 178:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030

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VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, SOUTH AMERICA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030

Figure 183:
VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030

Figure 184:
VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030

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VOLUME OF ENERGY DRINKS MARKET, LITRES, ARGENTINA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, ARGENTINA, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ARGENTINA, 2023 VS 2030

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VOLUME OF ENERGY DRINKS MARKET, LITRES, BRAZIL, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, BRAZIL, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030

Figure 191:
VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF SOUTH AMERICA, 2018 - 2030

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VALUE OF ENERGY DRINKS MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030

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VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF SOUTH AMERICA, 2023 VS 2030

Figure 194:
MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2020 - 2023

Figure 195:
MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2020 - 2023

Figure 196:
VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022

Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

The global energy drink market is witnessing a surge in popularity, driven by a rising consumer base seeking quick boosts in alertness and stamina. This demand for on-the-go beverages is propelling the growth of the energy drink sector. Energy drinks, often perceived as stimulants, offer consumers 70 to 250 milligrams of caffeine per serving, enabling them to push harder and longer. Consequently, the energy drink market's sales value saw a notable 9.36% growth from 2021 to 2023.
In 2023, traditional energy drinks, followed by sugar-free or low-calorie variants, dominated the market, projected to hold value shares of 42% and 23%, respectively, by 2030. Traditional energy drinks are positioned as vitality enhancers, promoting mental alertness and physical performance. Key players like Red Bull, Monster, and Rockstar employ diverse strategies, including branding, sports and cultural event sponsorships, and collaborations with influencers and celebrities. For instance, Prime, an energy drink, has enlisted YouTube stars KSI and Logan as brand ambassadors, while Celsius partnered with Olympic gold medalist Shaun White.
The natural/organic energy drink segment is poised for rapid growth, with a projected CAGR of 7.11% during 2024-2030. This surge is fueled by a growing health consciousness among consumers, who are gravitating toward products with organic ingredients and fewer additives. Notably, in 2023, the United States and the United Kingdom led in segment consumption, with market values of USD 2,644 million and USD 425.9 million, respectively.

Soft Drink Type
		Energy Shots
		Natural/Organic Energy Drinks
		Sugar-free or Low-calories Energy Drinks
		Traditional Energy Drinks
		Other Energy Drinks

Packaging Type
		Glass Bottles
		Metal Can
		PET Bottles

Distribution Channel

Off-trade
	Convenience Stores
	Online Retail
	Supermarket/Hypermarket
	Others

On-trade

Region

Africa
	Egypt
	Nigeria
	South Africa
	Rest of Africa

Asia-Pacific
	Australia
	China
	India
	Indonesia
	Japan
	Malaysia
	South Korea
	Thailand
	Vietnam
	Rest of Asia-Pacific

Europe
	Belgium
	France
	Germany
	Italy
	Netherlands
	Russia
	Spain
	Turkey
	United Kingdom
	Rest of Europe

Middle East
	Qatar
	Saudi Arabia
	United Arab Emirates
	Rest of Middle East

North America
	Canada
	Mexico
	United States
	Rest of North America

South America
	Argentina
	Brazil
	Rest of South America

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Market Definition

Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity

Keyword	Definition
Carbonated Soft Drinks	Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola	Standard Cola is defined as the original flavor of cola soda.
Diet Cola	A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates	A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice	Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice	Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice)	Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice)	Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates	Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee	Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee	An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee	Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea	Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea	Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea	Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea	Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink	A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks	Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink	Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks	Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots	A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink	Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic	Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic	Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic	Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water	Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks	Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade	The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade	Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store	A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store	A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail	Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging	Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle	PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans	Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups	Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z	A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial	Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine	Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs	It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
颁补蹿茅	It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go	It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration	The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine	A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store	A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label	Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine	An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport	Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training	It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life	The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda	Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer	Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda	A carbonated soft drink flavoured with vanilla.
Dairy-Free	A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks	Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.

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