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Europe Active And Intelligent Packaging Market Analysis

The Europe Active And Intelligent Packaging Market size is estimated at USD 4.41 billion in 2024, and is expected to reach USD 5.64 billion by 2029, growing at a CAGR of 5.04% during the forecast period (2024-2029).

• Manufacturers are adopting a comprehensive approach to packaging in response to changing consumer preferences. Intelligent packaging market participants integrate technologies such as NFC chips, LEDs, and screens to provide additional functionalities that benefit consumers, healthcare professionals, manufacturers, and medical facilities.
• Intelligent packaging systems incorporate small, cost-effective smart devices, labels, or tags that acquire, store, and transfer information about the food's parameters, functions, and properties within the package.
• Government initiatives in Germany are significantly driving the intelligent packaging market. The Federal Ministry of Food and Agriculture's focus on reducing food waste has led to several initiatives promoting innovative packaging trends. According to the ministry, Germany generates approximately 12 million tonnes of food waste annually.
• Various programs have been implemented, including the National Strategy for Food Waste Reduction. This strategy aims to reduce food losses along production and supply chains, including post-harvest losses, and decrease per-capita food waste in Germany at retail and consumer levels by 2030.
• The European Commission and the German government are committed to the United Nations Sustainable Development Goal (SDG) target 12.3, which aims to reduce food waste along production chains and halve it at retail and consumer levels by 2030. These initiatives are expected to increase the deployment of active and intelligent packaging solutions in retail and other end-user industries, supporting the growth of the intelligent packaging market.
• The primary advantage of active and intelligent packaging is its ability to interact with the enclosed product, playing a dynamic role in preservation. The process tracks tagged information throughout the supply chain. Active packaging may alter food composition and organoleptic characteristics, provided the changes comply with food regulations.
• However, this packaging also raises contamination concerns, as plastic seepage into foods may lead to health complications. Due to limited awareness of its advantages, conventional customers are often uncomfortable with such packaging solutions. There have been genuine contamination cases, as plastics contain aromatic amines and other substances, including residual monomers and polymerization by-products, which can affect the food quality they contain.

Europe Active And Intelligent Packaging Industry Segmentation

Active packaging refers to packaging technologies and materials that actively interact with the products they contain to extend shelf life, maintain product quality, or enhance safety. These technologies release or absorb substances such as oxygen, moisture, or antimicrobial agents to protect the product inside. Intelligent packaging, often called innovative packaging, involves incorporating technologies into packaging materials to provide information, interact with consumers, or enhance the user experience. It includes features like QR codes, RFID tags, temperature and time indicators, and digital displays that offer information, authentication, and interactivity with the packaged product or brand.

The European active and intelligent packaging market is segmented by type (active packaging [gas scavengers/emitters, moisture scavenger, microwave susceptors, and other active packaging technologies], intelligent packaging [coding and markings, antenna {RFID and NFC}, sensors and output devices, and other intelligent packaging technologies]), end-user vertical (food, beverage, healthcare, personal care, and other end-user verticals), and country (United Kingdom, Germany, France, and Rest of Europe). The report offers market forecast value (USD) for all the above segments.