Market Trends of Europe Alcohol Ingredients Industry
This section covers the major market trends shaping the Europe Alcohol Ingredients Market according to our research experts:
Growing Preference for Innovative Flavors
Craft spirits and beer are gaining popularity in Europe. The market is majorly driven by the demand from young consumers. These consumers seek authenticity in terms of quality and techniques used for manufacturing alcoholic beverages, such as spirits. The boom in craft industry is led by smaller producers that are launching innovative flavors. Consumer demand for new flavors and experiences has contributed to increased innovation and diversification of product lines which includes all kinds of exciting new infusions. UK group Atom Brands has expanded That Boutique-y Drinks Company with the launch of a third independent bottling venture - That Boutique-y Rum Company and is launching infinite flavor to consumers and helping them to discover new tasty things. BrewDog is another brand that has come up with addition of odd flavors along the way.
United Kingdom Holds a Major Share
In 2017 in England, 56% of men and 64% of women said that they had drunk in the last year and that their average weekly alcohol consumption was no more than 14 units. These statistics says the demand for alcohol in the country which will result in propelling the market studied. The consumption of alcohol is considered as a part of their diet pattern. There has been substantial growth in the sales of craft beer in both the on-trade and off-trade distribution channels in United Kingdom, encouraging the growth of microbreweries, that can cater to the increasing demand for wide range of ingredients. The growth in demand of highly customized solutions amongst beer varieties has led to the launch of specialties craft breweries, like gluten-free breweries, across the United Kingdom.
