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Europe Cloud CRM Market Size (2024 - 2029)

The Europe Cloud CRM Market is projected to experience growth over the forecast period, driven by the increasing adoption of cloud-based CRM solutions across the region. This market expansion is attributed to the benefits of cloud CRM, such as reduced upfront costs, ease of maintenance, and enhanced data security, which are appealing to organizations looking to improve customer experience and streamline business operations. The shift towards cloud-based systems is facilitating organizations in accessing advanced CRM functionalities without the burden of managing the underlying infrastructure, thereby contributing to the market's growth trajectory.

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Market Size of Europe Cloud CRM Industry

Europe Cloud CRM Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 12.83 Billion
Market Size (2029) USD 16.81 Billion
CAGR (2024 - 2029) 5.56 %
Market Concentration Medium

Major Players

Europe Cloud CRM Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Cloud CRM Market Analysis

The Europe Cloud CRM Market size is estimated at USD 12.83 billion in 2024, and is expected to reach USD 16.81 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).

  • Cloud CRM is a CRM software in which the application and data are stored, or hosted, on the CRM provider company's own servers in a data center and accessed through an internet browser. This type of software is also called Software-as-a-Service (SaaS). It is different from on-premise or installed software, which has higher upfront costs and different skilled personnel requirements. Cloud CRM is also known as Software-as-a-Service (SaaS) CRM, cloud-based CRM, online CRM, and Web CRM.
  • With a cloud-based CRM system, all the infrastructure to run the software is owned and maintained by the software provider. Organizations using CRM operate the software on their computers through their internet connection. CRM providers maintain and secure the organization's data at their own locations. This saves the organizations from having to pay loads of upfront costs for establishing the kind of infrastructure required to store and secure all that data.
  • Because the hardware running the platform does not belong to the user organization, the organization does not have to arrange the updates and maintenance required to keep it running smoothly. Instead, it is the CRM cloud provider's job to handle data migrations, fix bugs as they appear, update the software, and ensure security for their clients and their businesses.
  • The companies in the region are implementing CRM solutions into their business to improve overall customer experience and enhance business operations. For instance, in July 2023, Air France KLM Martinair Cargo announced a strategic partnership with Salesforce and Vonage to innovate its global customer service with a new Customer Relationship Management (CRM) solution. Through this solution, the company aims to provide faster and better service to customers by phone and digital channels and leverage the latest technology and data combined with employee expertise.

Europe Cloud CRM Industry Segmentation

Customer relationship management is a data-driven method to manage an enterprise's interaction with existing and potential customers. 

Europe Cloud CRM Market is segmented by deployment type (public cloud, private cloud, and hybrid cloud), by enterprise size (small and medium enterprises and large enterprises), by end-user vertical (IT and telecommunication, BFSI, government, retail, and energy and power), and by country (United Kingdom, Germany, France, Spain, Rest of Europe). The report offers market forecasts and size in value (USD) for all the above segments.

By Deployment Type
Public Cloud
Private Cloud
Hybrid Cloud
By Enterprise Size
Small and Medium Enterprises
Large Enterprises
By End-user Vertical
IT and Telecommunication
BFSI
Government
Retail
Energy and Power
Other End-user Verticals
By Country
United Kingdom
Germany
France
Spain
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Europe Cloud CRM Market Size Summary

The European cloud CRM market is poised for significant growth, driven by the increasing adoption of cloud-based solutions across various industries. Cloud CRM, also known as Software-as-a-Service (SaaS) CRM, offers businesses the advantage of accessing CRM applications and data through the internet, eliminating the need for extensive on-premise infrastructure. This model not only reduces upfront costs but also alleviates the burden of maintenance and updates, as these responsibilities fall on the CRM provider. Companies in Europe are leveraging cloud CRM to enhance customer experiences and streamline business operations, with notable partnerships and innovations, such as Air France KLM Martinair Cargo's collaboration with Salesforce and Vonage, aimed at improving global customer service.

The demand for personalized, real-time customer engagement is driving the adoption of cloud CRM solutions in Europe, as businesses seek to integrate these tools with existing tech stacks to deliver seamless customer experiences. The retail and wholesale sectors, crucial to the European economy, are increasingly utilizing cloud CRM to manage customer relationships and drive operational efficiency. Strategic partnerships, like those between Walmart Commerce Technologies and Salesforce, highlight the focus on leveraging cloud-based capabilities to enhance local pickup and delivery solutions. The market is moderately competitive, with major players like Salesforce, Oracle, and Zendesk investing in innovation and strategic partnerships to maintain their competitive edge and expand their market presence.

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Europe Cloud CRM Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Buyers

      2. 1.2.2 Bargaining Power of Suppliers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Assessment of the Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Deployment Type

      1. 2.1.1 Public Cloud

      2. 2.1.2 Private Cloud

      3. 2.1.3 Hybrid Cloud

    2. 2.2 By Enterprise Size

      1. 2.2.1 Small and Medium Enterprises

      2. 2.2.2 Large Enterprises

    3. 2.3 By End-user Vertical

      1. 2.3.1 IT and Telecommunication

      2. 2.3.2 BFSI

      3. 2.3.3 Government

      4. 2.3.4 Retail

      5. 2.3.5 Energy and Power

      6. 2.3.6 Other End-user Verticals

    4. 2.4 By Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Spain

Europe Cloud CRM Market Size FAQs

The Europe Cloud CRM Market size is expected to reach USD 12.83 billion in 2024 and grow at a CAGR of 5.56% to reach USD 16.81 billion by 2029.

In 2024, the Europe Cloud CRM Market size is expected to reach USD 12.83 billion.

Europe Cloud CRM Market Report Snapshots

Europe Cloud CRM Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)