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Europe Cosmetic Plastic Packaging Market Analysis

The Europe Cosmetic Plastic Packaging Market size is estimated at USD 3.37 billion in 2024, and is expected to reach USD 3.89 billion by 2029, growing at a CAGR of 2.93% during the forecast period (2024-2029). In terms of production volume, the market is expected to grow from 26.52 billion units in 2024 to 30.91 billion units by 2029, at a CAGR of 3.11% during the forecast period (2024-2029).

The European cosmetic market is thriving, driven by dynamic market segments, evolving consumer preferences, and the influence of global beauty trends. The market encompasses many products, including skincare, haircare, cosmetics, and fragrances, catering to diverse consumer needs and preferences. The market is witnessing significant growth due to the increasing demand for organic and natural products, the rise of e-commerce platforms, and the growing awareness of personal grooming and hygiene.

• Amid a rising emphasis on sustainability, cosmetics manufacturers increasingly seek natural and eco-friendly ingredients and emulsifiers. The shift toward 'green' beauty is not just a passing trend. Mounting research highlights the toxicity of conventional cosmetics, propelling the rapid and sustainable growth of the natural cosmetics market.
• Increasing demand for cosmetic products in Europe, coupled with heightened consumer awareness, evolving lifestyles, a growing emphasis on personal grooming, and a surging interest in beauty products, collectively propels companies to invest in innovative packaging solutions. This trend is further supported by advancements in packaging technology and sustainability initiatives, which are becoming crucial factors in the market.
• Smart packaging is revolutionizing the beauty and cosmetics sectors, enhancing productivity and reshaping production paradigms. Globally, the adoption of IoT and smart packaging is surging, with the beauty industry, mainly cosmetics and makeup, at the forefront. While innovative packaging in makeup bottles and skincare products remains a niche, it offers unparalleled opportunities for creativity and innovation.
• Europe is currently grappling with a pressing environmental issue: plastic waste. The European Commission reports that most European plastic is incinerated in landfills rather than recycled. Recycling, while crucial, poses challenges. It is resource-intensive and often costly. Profitability hinges on robust demand for the end product and the availability of ample waste plastic, necessitating large-scale processing facilities.
• In April 2024, Estée Lauder Companies (ELC) and Microsoft Corp. unveiled plans for an AI Innovation Lab, solidifying their strategic partnership. By harnessing the advanced generative AI tools within Microsoft's Azure OpenAI Service, the collaboration aims to enhance ELC's 20+ prestigious beauty brands. Their goal is to forge deeper consumer bonds, expedite product launches with local resonance, and, ultimately, spearhead the beauty industry's transformation through generative AI.

Europe Cosmetic Plastic Packaging Market Trends

Make-up Products to Witness Growth

Europe Cosmetic Plastic Packaging Industry Segmentation

Cosmetic packaging encompasses both primary and secondary packaging. Primary packaging, known as cosmetic containers, serves as the outer covering for the cosmetic product. It comes into direct contact with the cosmetic product. Secondary packaging refers to the external covering of one or multiple cosmetic receptacles.

The estimates for the cosmetic packaging market include all the costs associated with cosmetic packaging solution manufacturing, from raw material procurement to end users. It consists of the cost of material used, other associated products, such as inks and adhesives, closures, and related services like finishing, printing, labeling and marking, packing, and transporting. The estimates exclude the cost of the content that is or is to be packed inside the personal care packaging solution. Personal care packaging and cosmetic packaging are interchangeably used across the study.

The European cosmetic plastic packaging market is segmented by resin type (PE (HDPE and LDPE), PP, PET and PVC, polystyrene (PS), and bio-based plastics (bioplastic)), product type (bottles, tubes, and sticks, pumps, and dispensers, pouches, and other product types), application (skincare, hair care, oral care, make-up products, deodorants and fragrances, and other applications), and country (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.