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Europe Shampoo Market Analysis

The Europe Shampoo Market is projected to grow at a CAGR of 4.1% over the next five years.

• The demand for different types of shampoos for various hair-related problems with multifunctionality is expected to drive the shampoo market owing to the increasing prevalence of hair disorders such as hair fall, oily hair, and many others, thus meeting the consumer's challenges. The players have started customizing and introducing shampoo according to consumer needs, further boosting the market revenue. 
• Additionally, companies are reaching out to consumers through various distribution channels, such as online and other distribution channels. For instance, according to an e-commerce database organization (2021), amazon is by far the biggest online store in Germany. Approximately 50% of all beauty brands in the country have their own online stores, and some also operate through Amazon stores.
• One of the key elements that are leading to the growth of the Europes dry shampoo market has the unique selling point of removing oil from the scalp without the use of water is fueled by fast-paced lifestyles, long workdays, cold climate, particularly across Northern Europe and a preference for living in heavily polluted cities.
• Moreover, consumers increasingly prefer items made with natural components. As a result of linking synthetic compounds such as sulfates and parabens to frizzy hair, flaky scalps, and split ends, they are being avoided by consumers. For instance, in January 2021, the Estée Lauder Companies Inc. (Aveda), the plant-powered hair care brand, announced that all of its hair care, hair color, body care, makeup, and aroma products are 100% vegan in response to the growing demand for cruelty-free hair care products.

Europe Shampoo Industry Segmentation

The most popular hair care cosmetics category is shampoo, a basic hair care product. The shampoo is used to wash the scalp and hair by eliminating surplus sebum, dandruff, environmental dust, and product residue.

The Europe shampoo market is segmented by form, functionality, category, end user, distribution channel, and geography. By form, the market is segmented into Liquid Shampoo, Dry Shampoo, and shampoo bars). By functionality, the market is segmented into anti-hair fall, antidandruff, multifunctionality, and other functionalities. By category, the market is segmented into conventional and free-from). By end user, the market is segmented into adults and kids. By distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, pharmacies and drug stores, online stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, France, Germany, Italy, Spain, Russia, and the rest of Europe. 

For each segment, the market sizing and forecast have been done based on value (in USD million).