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Europe Hair and Skincare Market Analysis

The Europe skin care and hair care products market is projected to witness a CAGR of 2.12% during the forecast period, 2022 - 2027.

According to Forea Survey, skin care products, such as cleansers and moisturizers, increased by 10% to 20% in 2020 in the European region. Moreover, 96% of consumers chose to invest in skincare rather than make-up during the COVID-19 pandemic. Using this opportunity, the players in operating the market dived into travel-ready hygiene and skin care lines. For Instance, In 2020, Michelle launched an essential care kit Bluebag, which includes both hygiene and facial skin care products, like face cleanser, serum, an eye serum, hydrating cream, hydrating mist, and anti-bac hand cleanser and moisturizer.

With the growing demand for organic ingredients, consumers across the market are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.

The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits. The consumer's growing concern about their health and hygiene as a long-term investment enhanced the demand for natural or organic products in the region. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements.

Europe Hair and Skincare Industry Segmentation

Skin care products are a range of products that support skin integrity, enhance its appearance, and relieve skin conditions. These are applied to the skin in order to avoid symptoms of early ageing, pimples, and black patches. Similarly, hair care products are those that help to control the properties and behaviour of the hair, so that it can be maintained in a controlled and desirable manner. The Europe skin care and hair care market is segmented by type, distribution channel, category, and geography. Based on type, the market studied is segmented into skin care and hair care. Skin care product type, is further sub segmented into face care, body care, lip care, and hair care. Based on face care, the market is bifurcated into cleansers, masks, exfoliators/scrubs, oils/serums, moisturizers, and other face care products. Based on body care, the market is further segmented into body lotions and body wash. Based on distribution channels, the market studied is segmented into hypermarket/supermarkets, specialist retail stores, convenience stores, online retail, and other distribution channels. Based on category, the market is segmented into mass and premium. Based on geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).