Market Trends of Europe Snacks Food Industry
This section covers the major market trends shaping the Europe Snacks Food Market according to our research experts:
Inclination Towards On-the-Go Nutritional Snacking Option
The rising popularity of ready-to-eat snack food products and on-the-go snacks and snack bars are major factors augmenting the growth of the snack food market in Europe. The trend of on-the-go snacking is exploding, especially among young consumers, people living in hostels, and bachelors who lead hectic lifestyles. Furthermore, snacking while on the road is closely related to how simple it is to handle and consume snack bars. The United Kingdom prioritizes convenience and health benefits more than any other country, even though Germany has the largest market for natural and organic snacks. In 2021, sales of cereal bars in Germany climbed by 6% to a total of 139 million euros, according to data released publicly by the EU's Ministry of Foreign Affairs. Due to the increased market penetration of such products, a sizeable segment of the population has now access to convenient on-the-go snacking options, which leads to an increase in the demand for snack bars. For instance, in March 2022, CLIF added CLIF Thins to its lineup of snacks, this product is more crunchy and crispy in taste than the original CLIF BAR, which makes it ideal for consumers who like to have snacks while on the go.
Rising Demand for "Free-From" Snacks Food Products
Growing concerns about harmful additives in food products have led consumers to focus on clean labeled snack products as they become more aware of the negative health effects associated with the various synthetic food ingredients that are used in making snack food products by not complying with the government standards. Additionally, the concept of "free-from" products is likely to boost the market for snacks, allowing people with intolerance to gluten, soy, or other similar ingredients to eat without worrying. According to information released by the Ministry of Agriculture, Food, and Environment, 19.1% of gluten-free dairy products and 16.7% of gluten-free meat products will be consumed in Spain in 2021, respectively. Further, increased consumer demand for nutritious products and the rising clean-label claims on products accelerated the market growth in the region. Product launches with various label claims, such as 'no artificial additive,' 'non-GMO,' and 'reduced sugar' have been silently benefitting the customers over years. For instance, in January 2022, Gosh! a plant-based food brand launched ready-to-eat, healthy snack bites in the United Kingdom and Ireland Aldi stores owing to the huge demand for plant-based organic snack foods in the region.
