Market Trends of Europe Soy Beverages Industry
This section covers the major market trends shaping the Europe Soy Beverages Market according to our research experts:
Increasing Consumption of Lactose Free Products
The sales of lactose-free or plant milk products in Europe is increasing rapidly due to the large presence of self-diagnosed cases of lactose-intolerance among people in the region. Food intolerances are becoming a major concern for many consumers and this, in turn, is driving the growth of lactose-free food where the lactose has been removed from the products. Consumers are looking for lactose-free alternatives derived from plant sources, and with more number of dairy-free products multiplying on the shelves, consumers are able to meet their health and wellness goals. This, in turn, is leading to increased purchases of soy milk in many countries like the United Kingdom in the European region.
Increased Imports of Soybeans in the Region
The European Union imports large quantities of soybeans every year as a source of protein to feed animals, including chicken, pigs, and cattle, as well as for milk production. The imports of soybeans from the United States by the European Union increased by 112% from 2017 to 2018. Europe has remained the top destination for United States soybeans exports, followed by Argentina and Mexico. Such imports have led to the availability of soy milk in the region with manufacturers using soybeans to manufacture soy milk, thereby catering to the market demand for soy beverages.
