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India Event And Exhibition Market Size (2024 - 2029)

The market size of the event and exhibition industry in India is poised for significant growth, driven by the country's rapid economic expansion and government initiatives supporting various sectors. As one of the fastest-growing economies, India presents a vast consumer market, offering substantial opportunities for investment and expansion. The exhibitions industry, a crucial driver of trade and economic development, has experienced rapid growth, positioning India as a leading global destination for exhibitions. Despite the challenges posed by the COVID-19 pandemic, which severely impacted the industry, the market is expected to recover and expand, reflecting the resilience and potential of India's event and exhibition sector.

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Market Size of India Event And Exhibition Industry

India Event And Exhibition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.23 Billion
Market Size (2029) USD 7.80 Billion
CAGR (2024 - 2029) 8.31 %
Market Concentration Low

Major Players

India Event and Exhibition Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Events & Exhibition Market Analysis

The India Event And Exhibition Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 7.80 billion by 2029, growing at a CAGR of 8.31% during the forecast period (2024-2029).

  • Exhibitions and events are some of the critical enablers and triggers of the economy. With India being one of the fastest-growing economies, the government initiatives to help enterprises in different industries are expected to improve the need for events and exhibitions in the country. 
  • India has a vast consumer market, and it offers an unparalleled opportunity for enterprises to invest and expand in the country. According to the India Brand Equity Foundation and Retailers Association of India, the retail market size across India will reach USD 1,750 billion by 2026.
  • Exhibitions are among some of the powerful enablers of trade and economic growth globally. Various nations in Europe and Asia used exhibitions as business platforms to propel their regions' economic development and investments. In line with India's economic development, the exhibitions industry has seen rapid growth. Today, India is one of the prime exhibition destinations globally.
  • Event planning goes hand in hand with the marketing efforts of the organizers. In order to do so, such event organizers charge a hefty amount from participants. Inefficient marketing may lead to lower footfall which leads to lower sales for vendors that signed up for the exhibition. Such scenarios are why organizers tend to have hefty entry fees to communicate appropriately about the exhibition.
  • The COVID-19 pandemic had a harsh negative impact on various industries across the country. The event and exhibition industry was no stranger to this trend. With the lockdown announcement, the sphere of outdoor entertainment came to an absolute standstill. According to the Indian Exhibitions Industry Association (IEIA), India's exhibition sector lost an estimated INR 3,570 crore.

India Events & Exhibition Industry Segmentation

Indian event and exhibition market refers to the dynamic industry in India that involves organizing and hosting various events, trade shows, conferences, and exhibitions. It serves as a platform for businesses, industries, and individuals to showcase products, share knowledge, and network with a diverse audience. This market plays a crucial role in fostering connections, promoting innovation, and driving economic growth within the country.

The Indian event and exhibition market is segmented by type(B2B, B2C, mixed/hybrid), revenue stream(exhibitor fee, sponsorship fee, entrance fee, services), end user(consumer goods and retail, automotive and transportation, industrial, entertainment, real estate and property, hospitality, healthcare and pharmaceutical, other end users). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
B2B
B2C
Mixed/Hybrid
By Reveue Stream
Exhibitor Fee
Sponsorship Fee
Entrance Fee
Services
By End User
Consumer Goods and Retail
Automotive and Transportation
Industrial
Entertainment
Real Estate and Property
Hospitality
Healthcare and Pharmaceutical
Other End Users
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India Event And Exhibition Market Size Summary

The event and exhibition industry in India is poised for significant growth, driven by the country's rapid economic development and government initiatives supporting various sectors. As one of the fastest-growing economies, India presents a vast consumer market, offering unparalleled opportunities for enterprises to invest and expand. The exhibitions sector, a crucial enabler of trade and economic growth, has seen India emerge as a prime global destination. This growth is further fueled by strategies like geo-cloning, which allows organizers to replicate successful events across different regions, maximizing audience engagement and leveraging established brand reputations. The industry's recovery from the COVID-19 pandemic has been robust, with international vendors keen to enter the market, capitalizing on India's expanding construction, manufacturing, and consumer durables sectors.

The Indian event and exhibition market is characterized by a dynamic and fragmented landscape, with both small and large-scale vendors contributing to its growth. Consumer exhibitions play a vital role in connecting businesses with target demographics, offering a direct sales strategy that often yields higher conversion rates. The retail and consumer goods market in India is undergoing transformative changes, with new players entering the market and driving growth. Factors such as urbanization, increasing disposable income, and changing consumer preferences are propelling the organized retail market, further boosting the event and exhibition sector. Prominent events like the Indian Fashion Jewellery & Accessories Show and the Maharashtra Industrial Xpo highlight the industry's potential, while government support for international conventions and exhibitions continues to positively impact growth.

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India Event And Exhibition Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Assessment of the Impact of COVID-19 on the Industry

    4. 1.4 Impact of Government Policies/Regulations/Schemes

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 B2B

      2. 2.1.2 B2C

      3. 2.1.3 Mixed/Hybrid

    2. 2.2 By Reveue Stream

      1. 2.2.1 Exhibitor Fee

      2. 2.2.2 Sponsorship Fee

      3. 2.2.3 Entrance Fee

      4. 2.2.4 Services

    3. 2.3 By End User

      1. 2.3.1 Consumer Goods and Retail

      2. 2.3.2 Automotive and Transportation

      3. 2.3.3 Industrial

      4. 2.3.4 Entertainment

      5. 2.3.5 Real Estate and Property

      6. 2.3.6 Hospitality

      7. 2.3.7 Healthcare and Pharmaceutical

      8. 2.3.8 Other End Users

India Event And Exhibition Market Size FAQs

The India Event And Exhibition Market size is expected to reach USD 5.23 billion in 2024 and grow at a CAGR of 8.31% to reach USD 7.80 billion by 2029.

In 2024, the India Event And Exhibition Market size is expected to reach USD 5.23 billion.

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