ÌÇÐÄvlog´«Ã½

Related Sports and Fitness Industry News

• April 2023: Life Fitness partnered with Bayerwaldhof, a wellness hotel, to furnish its new fitness room with premium fitness equipment, ensuring a top-notch wellness experience for guests.
• September 2022: Peloton Interactive, Inc. unveiled Peloton Row, an innovative fitness equipment featuring cutting-edge software and a premium hardware design tailored for low-impact, full-body cardio and strength workouts.
• August 2021: Johnson Health Tech (JHT) acquired Matrix Fitness South Africa, formerly a distributor, thereby establishing JHT as the inaugural fitness equipment manufacturer with a wholly-owned subsidiary in Africa.

• December 2022: Yonex Co. Ltd. launched a new badminton racket series, Astrox Nextage. The Yonex Astrox Nextage is designed with a newly innovated frame that absorbs impact, providing a revolutionary hitting feel with controlled shots.
• December 2022: Yonex Co. Ltd launched the 7th generation VCORE racket for tennis. The product features a trajectory spin ball that drops and bounces on a greater scale. The product allows players a wider range of strategic and aggressive gameplay.
• September 2021: Goode Sports brand Ashway launched 2 new badminton rackets, Superlight 11 Hex and Phantom XA Pro Lite. The product has a superlight frame that helps in faster shots. The company also launched a new racket bag, AHS09, in Black/Lava color, that can carry 2 rackets at a time.

• In September 2021, ASICS launched the ASICS Ultrezza AI football boots, which are objectively one of the most comfortable boots, elevated further by the Japanese brand adding in FUZEGEL from their running line to add that extra step in comfort when running.
• In September 2021, PUMA launched the PUMA Ultra 1.2, which is one of the best speed boots in the market. The Puma Ultra 1.2 reignited the ultralight speed boot race, weighing in at an astonishing 165g, making it the lightest mass-production speed boot on the market of its time.
• In January 2021, New Balance partnered with the J1-League side. New Balance launched the FC Tokyo home and away shirts for the 2021 season. The launch comes under the brand's 'You Are Tokyo' campaign, which aims to celebrate Japanese football fans in the capital, uniting them through FC Tokyo.

• in July 2022, Rawlings Sporting Goods Company, Inc. launched its new digital venture marking the first of its kind for the long-established baseball and softball brand under the product category of baseball gloves.
• In September 2021, BRG Sports' brand Easton launched its Easton's 2022 bat line-up across all certifications, including the release of the 2022 ADV Hype, the brand's most technological take on a two-piece composite bat. The company's major focus behind launching its new product was to enlarge its business by involving new products in the product catalog.
• In March 2021, the United Kingdom-based Baseball Outlet announced that the outlet was named an Offical Equipment Suppliers for Baseballsoftball UK (BSUK) events and its programs. Moreover, it will be the BSUK's primary supplier of all kit and equipements through atleast 2024. Baseball Outlet is a specialist supplier of sports equipment and clothing including bats, gloves, custom team jersey and works with leading brands including Easton Rawlings, Adidas, Wilson, DeMarini, and Evoshield.

• December 2022: Sturm, Ruger & Company, Inc. launched the newest addition to its Lite Rack pistols, the Ruger Security-380. The Security-380, chambered in.380 Auto, is fully featured, the perfect size, and is a reasonably priced pistol.
• November 2022: Beretta Holdings S.A. announced the investment of USD 60 million into a new manufacturing unit in the United States. Following its recent acquisition of Norma Precision, Beretta Holding Group planned to further strengthen its position in the United States by investing USD 60 million in a cutting-edge ammunition manufacturing and distribution plant in Savannah, Georgia.
• February 2021: Beretta Holding announced an agreement to acquire 100 percent of luxury brand Holland & Holland Ltd., which offers the world's finest handmade rifles and shotguns. The company signed this agreement to expand its business with this luxury brand worldwide.

In 2019, Amer Sports Oyj, a Salomon brand, launched S/Lab Shift MNC binding, targeting freeride-focused tourers seeking a traditional binding's security and power with the uphill ease of a pin binding.

In 2019, Alpina Sports launched the new high-contrast ski goggles with QHM lens technology. Alpina also launched the Albona ski helmet.

In 2019, Giro Sports introduced a new goggle named Method, with crisp visibility and a premium VIVID lens, with Optics by ZEISS.

• May 2024: WOW Skin Science updated its product lineup, ‘Activated Naturals,’ following thorough research on customer preferences. This new platform combines natural ingredients with advanced scientific activities to cater to personal care needs.
• February 2024: Herbal Essences launched 11 Newly Formulated Shampoos and Conditioners. Every new blend contains pure aloe and camellia oil, certified by The Royal Botanic Gardens, KEW plant specialists.
• December 2023: Unilever acquired the premium haircare brand K18, known for its innovative products. Among K18's offerings is the Herbal Red Onion Hair Shampoo, which harnesses the power of onion extract to combat dandruff while nourishing the hair effectively.

• April 2024: Nivea expanded its anti-aging product portfolio by launching the Q10 Dual Action serum. The company claims that the serum targets sugar-induced skin aging and wrinkle formation. The formula was designed to prevent protein glycation in the dermis skin layer, protecting collagen and elastin from damage. 
• March 2024: L'Oréal Canada launched SkinBetter Science, a medical aesthetic skincare brand, adding it to the L'Oréal Dermatological Beauty (LDB) division. The brand claimed that SkinBetter Science is currently distributed across Canada and on the www.skinbetter.ca website.
• March 2024: Dermalogica launched its new product - Circular Hydration Serum. The product comprises hyaluronic acid and algae extracts, forming a moisturizing matrix that delivers rapid and enduring hydration. This dynamic combination forms a protective barrier, safeguarding skin against moisture loss.

• February 2024: MamyPoko Pants launched Extra Absorb Pants with 30+ patented technologies. The diapers are claimed to be up to 60% absorbent.
• January 2024: Pampers launched a new Pampers Premium Care Diaper – a 360-degree coverage all-in-one diaper for babies. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby's delicate skin from rashes.
• January 2024: Procter & Gamble Korea, a subsidiary of the global parent – Procter & Gamble Company, launched one of its newest additions to its product lineup - Pampers Baby-Dry Pants -- a baby diaper designed to provide improved absorbency. Pampers Baby-Dry Pants -- a baby diaper intended to provide enhanced absorbency.

• November 2023: Aetrex launched a new personalized footwear recommendation platform – FitStarter, developed with shoe fit testing company Heeluxe, to help retailers improve their shoe fitting service for shoppers, reduce returns, and increase customer satisfaction. 
• November 2023: Fyous, a custom-fit footwear brand, secured an Innovate UK match-funded grant of GBP 1.4 million to combat the occurrence of diabetic amputations. The grant will enable the company’s founders to expand their exclusive polymorphic molding technology combined with 3D scanning custom-made footwear in healthcare, thereby enhancing their ability to manufacture diabetic footwear with specialized orthotic features. 
• February 2022: The American Diabetes Association partnered with Dr. Comfort to take the next step in preventing and treating foot complications.