Market Trends of Food Colorants Industry
This section covers the major market trends shaping the Food Colorants Market according to our research experts:
Increasing Demand For Natural Food Colorants
There has been much interest in the development of new natural colorants used in the food industry, which is due to strong consumer demand for more natural products globally. The health-enhancing properties of natural colors, combined with the organic properties in natural products, are also increasing the appeal for the same. In the past years, there has been a distinct shift toward natural materials, especially in flavors and colors. Increasing demand and consumer preference for minimally processed foods and health-promoting properties of natural colorants are expected to drive the natural colors market twice as fast as the synthetic market. Restraints in natural colorants are mainly due to the higher production cost of fermentation pigments compared to pigments of synthetic origin or extracted from a natural source. FDA uses the term 'exempt color additives' to indicate that they are exempted from the certification process.
Europe Dominates the Overall Food Colorants Market
In the European Union, food colors are regulated as food additives, under a comprehensive set of regulations, for food improvement agents. Presently, in the European Union, 39 colors are authorized as color additives for usage in foods. The European food colorants market continues to capture the largest market share due to the growing demand for clean label foods and health awareness. In the United Kingdom, the rising food safety concerns are pressurizing manufacturing to adopt clean labels, which is triggering the demand for natural colors. In France, key players like Naturex, are working on the development of a 100% organic extract version of curcumin to give a rainbow of yellow color, to a range of culinary applications, from sauces and snacks to sweets, ice creams, and baked goods.
