Market Trends of France Household Side By Side Refrigerator Industry
E- Commerce has Positive Impact on the Market
France is a major player in the European e-commerce market, ranking third behind Germany and the UK. In 2023, it was estimated that there were more than 51 million active e-commerce sites in the country. Over the past decade, France's e-commerce market has almost doubled in size, demonstrating both the scale and profitability of its growing business in the digital space. By 2024, user penetration on France's e-commerce platform is projected to reach 77.8%. Furthermore, the e-commerce sector is projected to experience a surge in popularity in the near future due to the widespread use of the Internet and mobile devices, technological progress, alterations in shopping habits caused by digitalization, the availability of a broad selection of products, and the variety of discounts and offers available on online shopping platforms. Additionally, the refrigerator market has been driven by improvements in after-sale services, with manufacturers collaborating with multiple companies to guarantee timely delivery and installation of the product after it has been sold online.
Growing Urbanization and Disposable Income are Driving the Market
Employment in France is projected to grow between 2023 to 2024. The number of people employed is estimated to be 28.34 million in 2024. The number of people employed has been increasing steadily in recent years.The market is projected to experience the growth in the coming years, as the majority of the urban population opts for smart kitchen appliances. Technological progress has made kitchen appliances more energy efficient, thus increasing the demand for them. Urbanization has also resulted in an increase in disposable income, which has further increased the demand for premium and luxury apartments. The changing lifestyles of the population due to increased disposable income are further contributing to the growth of the market. Product innovation and urbanization are two of the main factors that are expected to contribute to the expansion of the market. As the working population increases in urban societies, the demand for high-end kitchen appliances is expected to increase.
