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Frozen Food Market Companies Summary

The frozen food market is highly competitive, with many businesses vying for a dominant position. These firms compete on a variety of factors, including product offerings, ingredients, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, to gain a competitive edge. The leading firms in the frozen food market enjoy a worldwide presence. These businesses focus on leveraging opportunities in emerging markets to expand their product portfolio to cater to the needs of various product segments, especially frozen desserts. Technological innovation and the benefits of frozen food have led to products becoming more accessible and affordable for consumers globally. New technologies have played a significant role in making frozen food more affordable. In line with the clean-label trend, businesses are providing eco-friendly and sustainable packaging, acknowledging consumers' growing environmental sentiments and increasing their product penetration in the market. For instance, one company partnered with an innovation network to develop clean-label paper-based packaging for frozen food. Furthermore, companies are introducing new variants of frozen food influenced by different cuisines to cater to shifting consumer preferences.