Market Size of Fruit Snack Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 16.09 Billion |
| Market Size (2029) | USD 23.52 Billion |
| CAGR (2024 - 2029) | 7.90 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Fruit Snacks Market Analysis
The Fruit Snack Market size is estimated at USD 16.09 billion in 2024, and is expected to reach USD 23.52 billion by 2029, growing at a CAGR of 7.90% during the forecast period (2024-2029).
The fruit snack market is growing in many regions due to increasing millennials' demand for convenient food options. Health-conscious consumers are looking for healthy snacking options for their kids as well. Due to urbanization and changing lifestyle patterns, meal replacements with healthy snacks are standard in many countries. Fruit snacks like fruit bars, candies, and chips are famous among kids. Furthermore, fruit snacks are made with minimal processing. Therefore, loss of nutrients does not happen during processing. Over the medium term, demand for plant-based products is expected to drive the market.
Additionally, an increase in online sales of fruit snacks is also expected to drive the market. The online vendors are focusing on improving purchase processes, in terms of security and reliability, primarily due to the growth opportunity for the sales of various healthy snacks, including fruit snacks. The online retail platform successfully established itself as a convenient marketplace, offering a wide range of fruit snack products, from meal replacement to indulgent options. Thus, online and e-commerce stores have primarily focused on increasing their market share in revenue and popularity among consumers. This, in turn, propelled the demand for these products. Market players are launching new products in different countries and regions to expand their portfolios. For instance, in October 2021, TNF fruit bar was founded in the United Arab Emirates. The fruit bars are air-dried to preserve the fruity flavor and texture and are also low in sugar and high in fiber.
Fruit Snacks Industry Segmentation
Fruit snacks are a type of snack made of different kinds of fruits or flavors. Fruit snacks are consumed and preferred by all age groups due to their unique taste and health benefits. The fruit snack market is segmented by product type into sweet and savory chips, candies and bars, dairy-based, and other fruit snacks, by distribution channel into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailing, and other distribution channels, and by geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)
| Product Type | |
| Sweet and Savory Chips | |
| Candies and Bars | |
| Dairy-based | |
| Other Fruit Snacks |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retailing | |
| Other Distribution Channels |
| Geography | |||||||||
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Fruit Snack Market Size Summary
The fruit snacks market is experiencing significant growth, driven by the increasing demand for convenient and healthy snacking options among consumers, particularly millennials and health-conscious parents. As urbanization and lifestyle changes continue to influence eating habits, fruit snacks such as bars, candies, and chips are becoming popular meal replacements. The market is benefiting from the trend towards minimal processing, which helps retain nutrients, and the rising demand for plant-based products. The popularity of fruit snacks is further bolstered by their appeal to a wide demographic, including children, millennials, and baby boomers, who are increasingly seeking organic, low-sugar, and gluten-free options. The market landscape is characterized by a diverse range of products, from indulgent treats to nutritious meal replacements, catering to various consumer preferences.
The expansion of online and e-commerce sales channels is a key factor propelling the fruit snacks market, offering consumers the convenience of purchasing a wide variety of products from the comfort of their homes. This shift towards digital retailing is supported by improved security and reliability in online purchase processes, which have enhanced consumer confidence. Market players are actively innovating and launching new products to capture emerging market opportunities, with a focus on meeting the evolving demands for healthier and more convenient snack options. The market is fragmented, with both regional and international competitors vying for market share, and strategic mergers and acquisitions are further shaping the competitive landscape. As consumer awareness of health and wellness continues to rise, the fruit snacks market is poised for sustained growth, driven by ongoing product innovation and the expansion of distribution channels.
Fruit Snack Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Sweet and Savory Chips
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2.1.2 Candies and Bars
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2.1.3 Dairy-based
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2.1.4 Other Fruit Snacks
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialist Retailers
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2.2.4 Online Retailing
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East & Africa
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Fruit Snack Market Size FAQs
How big is the Fruit Snack Market?
The Fruit Snack Market size is expected to reach USD 16.09 billion in 2024 and grow at a CAGR of 7.90% to reach USD 23.52 billion by 2029.
What is the current Fruit Snack Market size?
In 2024, the Fruit Snack Market size is expected to reach USD 16.09 billion.
