Market Share of Geomarketing Industry
The geomarketing market is highly fragmented, with the presence of major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.
In August 2023, IBM announced launching the first ad campaign to formally introduce Watsonx, the company's next-generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about AI's real, transformative power and how to leverage it. The campaign is designed to define and differentiate Watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways.
In October 2022, Microsoft Advertising introduced a solution within Google Import to make it easier to duplicate efforts across platforms when utilizing Google AdWords' Performance Max campaigns. This is now generally accessible and lets users import their Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Advertising.
Geo Marketing Market Leaders
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Microsoft Corporation
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IBM Corporation
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Oracle Corporation
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Google LLC
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Cisco Systems, Inc.
*Disclaimer: Major Players sorted in no particular order
