Market Size of Germany Gift Card and Incentive Card Industry
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 3.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Germany Gift Card & Incentive Card Market Analysis
A gift card is a prepaid debit card that contains a specific amount of money available for use for a variety of purchases. Store gift cards are designed to be used at specific merchants or retailers, while general-use prepaid gift cards are not affiliated with any specific merchant and can also be used to withdraw cash at automated teller machines (ATMs). An innovative way to reward employees for outstanding performance. The MasterCard Incentive Card is a stored value card solution designed to help you more successfully reward employees for outstanding performance.
The COVID-19 outbreak has had a tremendous impact on the gift card business, with increased demand for open-loop gift cards and incentive cards being the primary drivers of market growth. Because it is readily available and enables ease of use and buying flexibility in the face of the COVID-19 pandemic.
Furthermore, as governments in numerous countries have implemented lockdowns to prevent the spread of the virus, gift card use, particularly among businesses, has surged and is projected to continue to support the gift card industry's growing momentum. As a result, amid the global health crisis, this has become one of the primary growth causes for the gift card market.
Germany Gift Card & Incentive Card Industry Segmentation
The report offers a comprehensive picture of the Gift Card and Incentive Card Market in Germany, emerging trends in the segments and regional market, and significant changes in market dynamics and market overview. It also provides data related to Gift Card and Incentive Card production and consumption, imports and exports, data related to the competitive system, and company profiles of the major players in Germany. The Germany Gift Card and Incentive Card Market is segmented By Product (E-Gift Card, Physical Card), By Consumer (Retail Consumer, Corporate Consumer), and By Distribution Channel (Online, Offline).
| By Product | |
| E-Gift Card | |
| Physical Card |
| By Consumer | |
| Retail Consumer | |
| Corporate Consumer |
| By Distribution Channel | |
| Online | |
| Offline |
Germany Gift Card and Incentive Card Market Size Summary
The Germany gift card and incentive card market is experiencing significant growth, driven by the increasing demand for open-loop gift cards and incentive cards. This surge is largely attributed to the COVID-19 pandemic, which has highlighted the convenience and flexibility these cards offer, especially as businesses adapted to lockdowns and remote operations. The e-commerce sector's rapid expansion in Germany has further propelled the gift card market, as more consumers turn to online shopping for everyday essentials. This trend is expected to continue, with the e-commerce industry playing a crucial role in the market's development over the coming quarters.
In recent years, the gift card sector in Germany has seen the emergence of novel use cases, such as the purchase of digital assets like cryptocurrency, which has contributed to market growth. The integration of information and communication technology into daily activities has facilitated this shift, making transactions more flexible and efficient. The market is characterized by a mix of major international players and smaller companies that are expanding their presence through technological advancements and product innovations. Partnerships and collaborations, such as those between Coinsbee.com and Binance Pay, and BetMGM with TAPPP, are further enhancing the market landscape by offering a wider range of products and payment options.
Germany Gift Card and Incentive Card Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Porters 5 Force Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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1.5 Insights of Technology Innovations in the Market
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1.6 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Product
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2.1.1 E-Gift Card
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2.1.2 Physical Card
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2.2 By Consumer
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2.2.1 Retail Consumer
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2.2.2 Corporate Consumer
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2.3 By Distribution Channel
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2.3.1 Online
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2.3.2 Offline
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Germany Gift Card and Incentive Card Market Size FAQs
What is the current Germany Gift Card and Incentive Card Market size?
The Germany Gift Card and Incentive Card Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)
Who are the key players in Germany Gift Card and Incentive Card Market?
Amazon, Edeka Zentral AG & Co KG, Schwarz Beteiligungs GmbH, Aldi Group and Rewe Group are the major companies operating in the Germany Gift Card and Incentive Card Market.
