Market Trends of Germany Sports Nutrition Industry
Increasing Number of Fitness Clubs
The increasing number of health clubs, fitness centers, and gyms and the growing adoption of different exercise programs in these centers, wherein dietitians guide the consumption of sports nutrition, are driving the market for sports nutrition. Germany ranked second in membership at 11.7 million in 2020. With the rising number of health-conscious consumers in the country, the demand for fitness activities is also rising because fitness activities can help reduce stress and promote good blood circulation in the body, which will keep the individual safe from several diseases. Sports activities break down tissue and energy. Thus, consumers prefer sports nutrition to boost their energy and fulfill the nutrition the body requires. There is a growing demand for sports nutrition products in the country. The German sports nutrition market has been driven by the widespread penetration of sports nutrition products in the past few years. With the increase in shelf space of health-promoting products, the demand for sports and dietary supplements has gained retail space in the market. Nutraceutical products are gaining prominence among millennials, with rising demand for more targeted health solutions. High/added protein is the top claim in performance nutrition product launches in Europe and whey continues to dominate in sports nutrition products, the interest in plant-based proteins is growing. Some sports nutrition brands have begun incorporating functional ingredients into their products, particularly those from natural botanical sources. All these factors are driving the market.
Increased Demand for Sports Drinks
Consumption of sports drinks helps athletes and sportspeople maintain the body's nutritional balance and improves performance. The main role of a sports beverage is to stimulate rapid fluid absorption, supply carbohydrates as a substrate for use during exercise, speed rehydration, and promote overall recovery after exercise. Sports drinks dominate the market because of their convenience. The demand for sports drinks is also rising as consumers these days prefer healthier products rather than sugary and carbonated drinks. Thus, sports drinks are gaining popularity mainly among young athletes and individuals involved in various physical activities. The sports drink market is getting exponential benefits from the millennial generation, owing to their inclination toward fitness sports, more buying capacity, and willingness to pay for health products. A rising number of working professionals also consume these drinks, mainly to exclude the use of non-healthy drinks. These sports drinks help them sustain energy during working hours. Therefore, the demand for sports drinks is increasing rapidly, which is elevating the market significantly.
