Market Size of Automotive Display Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | > 6.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Medium |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Automotive Display Market Analysis
The automotive display market was valued at USD 11.9 billion and is expected to reach USD 17.3 billion, registering a CAGR above 6.41% during the forecast period.
- The recent COVID-19 has disrupted market growth. With lockdowns and travel restrictions, the demand for vehicles declined. As a result, the growth of automotive parts of the automotive industry also declined in the past two years. This trend is seen in all segments related to the automotive industry. However, post-pandemic,, as the situation is improving, the companies are focusing on developing new products that suit the customers' demands.
- For instance, in November 2022, Marelli Corporation updated its featured technology portfolio. "Digital Design Studio" by Marelli will be on display. In addition to the Smart Surface solution, the company will launch the Horizon Head-Up Display, which projects navigation, indicator, and warning information close to the bottom edge of the windshield, allowing objects in the driver's blind spot to be easily recognized.
- Over the long term, the market is primarily driven by technological advancements and innovations in various vehicle display systems such as infotainment, telematics, instrument cluster, etc. In developed nations, rising consumer preference toward driving convenience and safety is driving the market's growth. Further, with an increased need for vehicle safety features, technologies such as augmented reality have turned from a mere concept into reality. Many luxury car brands, such as BMW, Jaguar, and Mercedes-Benz, have already implemented AR head-up displays and brought real-time gaming experiences.
- For instance, in October 2022, AirConsole and the BMW Group announced a collaboration to integrate casual gaming into new BMW vehicles. AirConsole is a gaming platform that works perfectly with the BMW Curved Display and has a large and diverse game catalog.
- With the growing sales of passenger cars, the rising demand for connected vehicles, and a high disposable income, the automotive display market has been witnessing rapid growth, particularly in Asia-Pacific. Moreover, the region is expected to dominate the market due to the increasing sales of luxury cars such as Mercedes-Benz, Audi, Porsche, BMW, and Jaguar Land Rover. Therefore, the automotive display players focus on developing displays for automakers' needs.
- For instance, in December 2022, Faurecia Clarion Electronics, a subsidiary of the Forvia Group, stated that the company would focus on developing large, irregular displays. The company will create high-value-added products to meet automakers' needs.
Automotive Display Industry Segmentation
Various applications of car electronic systems, namely infotainment, back seat entertainment, instrument cluster, etc., include display units constructed of LCD and OLED panels. There are various categories of the display, which are segmented based on various formats.
The automotive display market has been segmented by product type (center stack display, instrument cluster display, head-up display, and rear seat entertainment display), by display technology (LCD and OLED), and by geography (North America, Europe, Asia-Pacific, and Rest of the world).
The report offers market size and forecast for the automotive display market in value (USD billion) for all the above-mentioned segments.
| Product Type | |
| Center Stack Display | |
| Instrument Cluster Display | |
| Head-Up Display | |
| Rear Seat Entertainment Display |
| Display Technology | |
| LCD | |
| OLED |
| Geography | |||||||
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Automotive Display Market Size Summary
The automotive display market is experiencing a dynamic phase of growth, driven by technological advancements and increasing consumer demand for enhanced vehicle display systems. The market, which faced challenges due to the COVID-19 pandemic, is rebounding as companies focus on innovative products that meet evolving customer needs. Key developments include the integration of augmented reality and advanced infotainment systems in luxury vehicles, with brands like BMW and Mercedes-Benz leading the way. The demand for connected and luxury vehicles, particularly in the Asia-Pacific region, is propelling market expansion. This region is witnessing a surge in luxury car sales and the adoption of advanced display technologies, such as OLED and AMOLED screens, which are becoming increasingly popular for their superior design flexibility and high-resolution capabilities.
The market is moderately consolidated, with major players like Continental AG, Visteon Corporation, and Panasonic Corporation holding significant market shares. These companies are heavily investing in product innovation and technological advancements to maintain their competitive edge. Recent initiatives include the launch of smart core cockpit domain controllers and the introduction of touchless touchscreen technology. The market is also seeing a rise in the production of head-up displays and other advanced display systems, catering to the growing demand from automakers worldwide. As the automotive industry continues to evolve towards smarter and more connected vehicles, the automotive display market is poised for substantial growth, with Asia-Pacific expected to dominate due to its rapid adoption of advanced display technologies.
Automotive Display Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - in USD billion)
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2.1 Product Type
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2.1.1 Center Stack Display
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2.1.2 Instrument Cluster Display
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2.1.3 Head-Up Display
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2.1.4 Rear Seat Entertainment Display
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2.2 Display Technology
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2.2.1 LCD
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2.2.2 OLED
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 South Korea
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 Rest of the World
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2.3.4.1 South America
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2.3.4.2 Middle-East and Africa
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Automotive Display Market Size FAQs
What is the current Automotive Display Market size?
The Automotive Display Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)
Who are the key players in Automotive Display Market?
Denso Corporation, Robert Bosch GmbH, Visteon Corporation, Continental AG and Harman International Industries, Inc are the major companies operating in the Automotive Display Market.
