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Business Intelligence (BI) Market Size (2024 - 2029)

The Business Intelligence (BI) market is experiencing significant growth, driven by the increasing demand for data-driven decision-making and the expansion of big data. This growth is characterized by the rising adoption of BI and analytics tools, which are becoming essential for organizations to analyze data and generate insights for strategic decisions. The market's expansion is further supported by the growing use of data visualization and advanced analytics techniques, which enhance the ability to derive meaningful conclusions. Additionally, the SME sector's increasing preference for cloud-based solutions is contributing to the market's growth, as these solutions offer scalable data management and improved KPI tracking. However, challenges such as the high cost of BI infrastructure and a shortage of skilled professionals may hinder market expansion. Despite these challenges, advancements in self-service BI solutions are expected to mitigate some of the cost barriers, facilitating broader market growth.

Market Size of Business Intelligence (BI) Industry

Business Intelligence (BI) Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 33.34 Billion
Market Size (2029) USD 61.86 Billion
CAGR (2024 - 2029) 13.16 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Business Intelligence (BI) Market Major Players

*Disclaimer: Major Players sorted in no particular order

Business Intelligence (BI) Market Analysis

The Business Intelligence Market size is estimated at USD 33.34 billion in 2024, and is expected to reach USD 61.86 billion by 2029, growing at a CAGR of 13.16% during the forecast period (2024-2029).

  • BI and analytics tools have significantly increased in market share over the past ten years due to the increase in big data and the growing requirement to make important business decisions in a condensed amount of time. Throughout the projected period, this tendency is anticipated to rise continuously along with the development of technology and rising investment levels.
  • BI is a process that relies on technology for analyzing data and providing information that may be used to make business decisions by managers, corporate end users, and executives. BI includes a wide range of techniques, instruments, and software programs that enable administrations to collect data from external sources and internal systems, analyze it, enhance and monitor queries, and produce reports, dashboards, and data visualizations for use by operational staff and corporate decision-makers.
  • Additionally, an increasing number of organizations are using data visualization tools for analytics. They are employed in the creation of BI dashboards, performance scorecards, infographics, and charts. Advanced analytics techniques, including text mining, predictive analytics, statistical analysis, and big data analytics, are also used in BI. The rising use of these tools promotes the demand for BI across many industries because of the improved capacity to derive insightful conclusions. Additionally, BI systems assist businesses in spotting pressing business issues and industry trends.
  • The SME sector's rising desire for cloud-based business solutions is propelling the BI industry. The advantages of BI software, such as data scalability and the ability to track key performance indicators (KPIs), are becoming increasingly recognized. These advantages enable organizations to enhance user experience and make informed decisions based on data-driven insights.
  • Small and medium-sized organizations are most concerned about the expense of adopting BI infrastructure, which inhibits market expansion. The growth of the BI industry may also be constrained by a shortage of resources, such as qualified data scientists, consulting analysts, and IT specialists. But it is envisaged that the advancement of self-service would address the problem of pricy infrastructure.

Business Intelligence (BI) Industry Segmentation

Business intelligence (BI) is a technical process that analyzes data and presents actionable insights to help executives, managers, and other corporate end-users make informed business decisions. BI uses various methodologies, tools, and applications to enable organizations to collect data from internal systems and external sources, analyze, and create reports, dashboards, and data visualizations. Corporate decision-makers and operational workers use these analytical results to make well-informed decisions. BI-as-a-service helps organizations assess risk, reduce costs, and make better business decisions.

The BI market is segmented by component (software and platform and services), deployment (on-premise and on-cloud), end-user industry (BFSI, IT and telecommunication, retail, healthcare, and other end-user industries), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component
Software and Platform
Services
By Deployment
On-Premise
Cloud
By End-User Industry
BFSI
IT and Telecommunication
Retail
Healthcare
Other End-User Industries
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Business Intelligence (BI) Market Size Summary

The Business Intelligence (BI) market is experiencing significant growth, driven by the increasing importance of data-driven decision-making across various industries. BI tools and analytics have gained substantial market share over the past decade, largely due to the surge in big data and the need for timely business insights. These tools encompass a wide array of techniques and software that enable organizations to collect, analyze, and visualize data, thereby aiding managers and executives in making informed decisions. The rising adoption of data visualization tools and advanced analytics techniques, such as predictive analytics and big data analytics, is further propelling the demand for BI solutions. The SME sector's growing preference for cloud-based business solutions, coupled with the recognition of BI software's benefits like data scalability and KPI tracking, is also contributing to market expansion. However, challenges such as the high cost of BI infrastructure and a shortage of skilled professionals may hinder growth, though advancements in self-service solutions are expected to mitigate these issues.

The banking, financial services, and insurance (BFSI) sectors are poised to offer lucrative opportunities for BI market participants, driven by the sector's rapid digitization and the adoption of modern technologies like AI, ML, and IoT. These technologies enhance decision-making capabilities and improve operational efficiency by enabling real-time data analysis. The North American region leads the BI market, with major players like Tableau Software, Oracle Corporation, IBM Corporation, and Microsoft Corporation driving growth through technological advancements and strategic initiatives. The healthcare and retail sectors in North America are also expected to significantly contribute to market growth as they undergo digital transformation. The competitive landscape of the BI market is characterized by strategic collaborations, acquisitions, and partnerships among key players, aiming to enhance their market position and offer innovative solutions.

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Business Intelligence (BI) Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Assessment of COVID-19 impact on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Component

      1. 2.1.1 Software and Platform

      2. 2.1.2 Services

    2. 2.2 By Deployment

      1. 2.2.1 On-Premise

      2. 2.2.2 Cloud

    3. 2.3 By End-User Industry

      1. 2.3.1 BFSI

      2. 2.3.2 IT and Telecommunication

      3. 2.3.3 Retail

      4. 2.3.4 Healthcare

      5. 2.3.5 Other End-User Industries

    4. 2.4 By Geography***

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia

      4. 2.4.4 Australia and New Zealand

      5. 2.4.5 Latin America

      6. 2.4.6 Middle East and Africa

Business Intelligence (BI) Market Size FAQs

The Business Intelligence (BI) Market size is expected to reach USD 33.34 billion in 2024 and grow at a CAGR of 13.16% to reach USD 61.86 billion by 2029.

In 2024, the Business Intelligence (BI) Market size is expected to reach USD 33.34 billion.

Business Intelligence (BI) Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)