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Electronic Cigarette Market Analysis

The Electronic Cigarette Market is expected to register a CAGR of 13.39% during the forecast period.

As more people become aware of the harmful effects of traditional tobacco-based cigarettes, electronic cigarettes are gaining popularity, especially among young adults and adolescents. Electronic cigarettes have been recognized as an alternative to traditional cigarettes due to their several benefits, such as zero smoke, no pollution, reduced health-related problems, and the ability to smoke in public areas. Higher nicotine dependence, frequency of using e-cigarettes, poor online age verification, and several other factors are also boosting the demand for e-cigarette products.

Over the medium term, there was rising awareness regarding the health hazards associated with smoking. Rechargeable electronic cigarettes have also been well received by consumers, aided by their higher levels of flexibility compared to their single-use counterparts. As disposable electronic cigarettes offer cost-effective solutions to the new range of consumers looking to test electronic cigarettes, rechargeable electronic cigarettes heavily outweigh the cost difference in the long term.

The growth sales opportunity of electronic cigarettes through online channels made vendors improve their online purchase processes in terms of security and reliability, thus boosting the demand for these products online. With the growing popularity of vaping devices,s, flavor and fragrances vendors are introducing a wide variety of e-liquids to attract consumers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring a large number of consumers to adopt these e-cigarette devices.

Electronic Cigarette Industry Segmentation

E-cigarettes usually include electronic circuitry and a power source supplying energy to the heating mechanism. They produce vapor by heating, which sets them apart from regular tobacco-based cigarettes that involve burning. Non-tobacco nicotine-containing liquid is most commonly used to produce vapor. The e-cigarette market is segmented by product type, category, distribution channel, and geography. By product type, the market is segmented into an e-cigarette device and E-liquid. By category, the market is segmented into open vaping systems and closed vaping systems (disposable devices). By distribution channel, the market is segmented into offline retail and online retail segments. By geography, the market is segmented into North America, Europe, and the rest of the world. The market sizing has been done in value terms in USD for all the abovementioned segments.