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Functional Food Market Companies Summary

The functional food market is a competitive landscape with numerous domestic and multinational entities vying for market dominance. These organizations employ various strategies such as the introduction of new products with healthier or organic ingredients, acquisitions, mergers, partnerships, and expansions to gain a competitive edge. These firms are increasingly turning their focus towards social media platforms and online distribution channels for marketing and branding their products in an effort to attract a larger customer base. In a bid to capture a larger market share, these corporations are rejuvenating their product portfolios to cater to health-conscious consumers. There have been instances of new product launches aimed at athletes, featuring plant-based protein beverages enriched with vitamins and minerals. Other examples include the introduction of on-the-go snacking options made with plant-based ingredients and the launch of nut butter-filled energy bars in various flavors. All these initiatives are aimed at providing consumers with nutrient-enriched foods that offer specific health benefits beyond regular nutrient intake.