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Mouthwash Market Analysis

The Mouthwash Market size is estimated at USD 6.07 billion in 2024, and is expected to reach USD 7.60 billion by 2029, growing at a CAGR of 4.56% during the forecast period (2024-2029).

The Covid-19 pandemic has highlighted the importance of oral hygiene to prevent the spread of infectious diseases. Further, there was a significant surge in therapeutic mouthwash as independent research studies by different medical institutes and associations proved the effectiveness of mouthwash to reduce SARS-CoV-2 viral load in the oral cavity. For instance, the research study published in the journal Pathogens by Rutgers School of Dental Medicine shows that Listerine and the prescription mouthwash Chlorhexidine disrupted the coronavirus under laboratory conditions.

The growth of the mouthwash market is majorly attributed to the rising consumer preference for advanced oral care products to address complex oral conditions such as periodontal disease, oral mucositis, halitosis, gingivitis, and xerostomia among others. Further, modern consumers want full ingredient transparency in the overall personal care products including mouthwash, which in turn drives the demand for clean-label and free-from mouthwash products. For instance, USDA-Certified Organic mouthwash is widely preferred among eco-conscious consumers of North America. Some of the brands in the organic mouthwash segment include Miessence, Dental Herb Company, Nature's Brands, and Dr.Brite. among others.

In the long term, demand for therapeutic mouthwash is anticipated to register a significant surge across the Asia Pacific region owing to the rising inclination toward professional dental care services to treat dental problems including cracked teeth, chipped teeth, and hypodontia, among others. For instance, The National Oral Health Epidemiological Investigation in China has been conducting surveys regarding the oral care of the population. It revealed that a major population of the country is suffering from oral problems. This has resulted in a shift in the choices of oral care products among consumers, as they have started moving from the economic options to dentists' recommended alternatives.

Mouthwash Industry Segmentation

Mouthwash is an antibacterial liquid solution used for oral hygiene in terms of cleaning and rinsing the mouth, gums, and teeth. Antibacterial mouthwash provides long-lasting freshness and complete protection. Along with that, it prevents periodontitis, gingival bleeding, and bad breath with the medicated ingredients present in it that penetrate every corner of the mouth.

The global mouthwash market is segmented by type, distribution channel, and geography. By type, the market is segmented into conventional and therapeutic. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, the Middle East, and Africa.

For each segment, the market sizing and forecasts have been done on the basis of value (USD).