Market Trends of Packaging Pumps And Dispensers Industry
Beauty and Personal Care to Show Significant Growth
- The growth of beauty and personal care product packaging is essential for the growth of the packaging pumps and dispensers market. Packaging pumps and dispensers play a significant role as they enhance the visual appeal and help enhance the aesthetic value of the product. Therefore, many players continue to invest in visually appealing packaging for products such as hair care, skin care, and deodorants.
- Packaging pumps and dispenses have become more common in the cosmetic industry in recent years. The cosmetic sector is one of the most complex in terms of packaging requirements compared to all other industries. Asian countries such as South Korea, China, Japan, and India are also increasing investment in beauty and personal care products beyond the developed regions of the Americas and Europe.
- Haircare brands are also emerging as significant adopters of packaging pumps and dispensers. Many shampoo and conditioner manufacturers are increasingly investing in these devices. This suggests strong growth for the cosmetics segment, further driving the demand for pumps and dispensers in packaging.
- The growing trends of beauty and personal care in the market have helped many companies to increase sales significantly throughout the years. Loreal is one of the leading brands in the cosmetic and hair care market, showing an upward trend in sales from 2017 to 2022, except during the pandemic. The company recorded sales of EUR 41.18 billion (USD 44.57 billion) in 2023 compared to EUR 26.02 million (USD 28.16 billion) in 2017. This company is driving the beauty and personal care segment and is constantly in demand for pumps and dispensers for various categories of products.
- Airless pump bottles are becoming increasingly popular in the cosmetics industry because of their advantages, and consumers are increasingly aware of their daily benefits. Their growing popularity is attributed to the added product life they provide. This is partly due to the absence of dip tubes replaced with airless, non-pressurized chambers.
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North America to Hold the Highest Market Share
- The market shows significant growth potential during the forecast period, driven by increasing consumer beauty consciousness and the wider availability of advanced products. In North America, consumers, especially women, are increasingly choosing safe skin and hair care products due to rising concerns about synthetic ingredient side effects. This trend is boosting the region's demand for packaging pumps and dispensers.
- People in the region are becoming more aware and interested in luxury personal care brands, and natural and organic cosmetics are becoming more popular. Factors such as consumer knowledge, growing awareness of the benefits of personal care and cosmetic products through digital media and other sources, and the emergence of social media have contributed to the growth of pumps and dispensers in the region.
- The shampoo market accounted for most hair care product sales in North America. The industry has expanded on the back of several innovations, such as Airless pump bottles and valve Closures, and also the rising demand for natural shampoo. Therefore, with the rising sales value of shampoo in the region, there would be a rising demand for plastic bottles in the region. Therefore, in the period going forward, the market is expected to witness robust demand for packaging pumps and dispensers.
- American manufacturers of dispensing and packaging solutions for personal care brands are expanding their use of post-consumer recycled resin (PCR) in airless product lines. This expansion includes the launch of two new products: Micro ECO and Mezzo ECO. These products incorporate up to 45% PCR in their combined components and have received Cotrep certification for eco-design.
- Aptar's complete range of locally-produced airless solutions features 100% plastic construction and ECO-Cert approval. These solutions provide optimal formula protection and are compatible with various application fields, including skin, hair, and body care, color cosmetics, and hand sanitizers.
- According to US Census Bureau, in 2023, United States health and personal care store sales amounted to about USD 435 billion, up from the previous year's figure of about USD 399 billion. This growth in sales suggests a rise in product manufacturing and consumption, potentially driving higher demand for effective packaging solutions, including pumps and dispensers.
- The increase in sales may be attributed to factors such as growing health consciousness among consumers, an aging population requiring more healthcare products, and the expansion of personal care product lines. As manufacturers respond to this increased demand, they are likely to seek innovative and efficient packaging solutions to differentiate their products in a competitive market. Pumps and dispensers play a crucial role in this context, offering convenience, precise dosage control, and improved product preservation, which are essential features for many health and personal care items.
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