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Protein Supplements Market Analysis

The Protein Supplements Market size is estimated at USD 27.99 billion in 2024, and is expected to reach USD 40.09 billion by 2029, growing at a CAGR of 7.45% during the forecast period (2024-2029).

Protein supplements are popular among gym fanatics and fitness enthusiasts, as they influence various aspects of the body, such as muscle growth, metabolism, energy levels, heart health, and weight management. The diversity of protein supplements, in terms of claims, content, sources, forms, and flavors, caters to a vast global consumer group and actively drives the market. Additionally, the increasing demand for plant-based protein is expected to push manufacturers to bring organic and clean-label protein supplements across the market channels. Furthermore, the rising prominence of physical activities, international sports, and fitness events promotes the consumption of protein supplements, as protein is a vital ingredient in maintaining physical health. Social media influencers and various government initiatives and campaigns encourage consumers to participate in multiple fitness and sports-related activities, thus contributing to the increasing expenditure on maintaining a healthy lifestyle. Besides this, as protein is present in small amounts in fruits and vegetables, the rising vegan population is shifting toward protein supplements to meet their dietary requirement.

Protein Supplements Industry Segmentation

Protein supplements are processed, refined protein products available in various forms, ranging from powders to bars to drinks. Athletes and individuals use these products extensively as dietary supplements to increase muscle mass, enhance recovery, and boost overall performance.

The global protein supplements market is segmented by form, source, distribution channel, and geography. By form, the market is segmented into powder, bars, ready-to-drink, and other forms. By source, the market is segmented into animal-based and plant-based. By distribution channel, the market is segmented into supermarkets & hypermarkets, online retail stores, health and wellness stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.